{"id":544736,"date":"2026-03-25T17:18:26","date_gmt":"2026-03-25T17:18:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/544736\/"},"modified":"2026-03-25T17:18:26","modified_gmt":"2026-03-25T17:18:26","slug":"myprotein-to-launch-mars-whey-protein-powder","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/544736\/","title":{"rendered":"MyProtein to launch Mars whey protein powder"},"content":{"rendered":"

MyProtein is launching its Mars Impact Whey Protein powder on March 24. The sports nutrition powder blends the flavors of the classic candy bar \u2014 chocolate, caramel, and malt \u2014 with 20 g of whey protein per serving.\u00a0<\/p>\n

The launch follows Mars Wrigley\u2019s partnership with MyProtein in November last year for the launch of its Snickers protein powder.<\/p>\n

Neil Mistry, CEO of THG Nutrition, the company that owns MyProtein, says: \u201cThrough our continued partnership with Mars Wrigley, we\u2019re bringing together best-in-class sports nutrition with some of the most recognizable flavors in the world.\u201d<\/p>\n

\u201cThis extension of the Mars range reflects a clear shift in the category, where performance and enjoyment are no longer mutually exclusive,\u201d he adds. \u201cConsumers expect products that deliver on both, and this range does exactly that.\u201d<\/p>\n

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\u201cAt Myprotein, our focus is on driving innovation that broadens the appeal of sports nutrition, and partnerships like this allow us to reach new audiences while continuing to serve our core customer. This launch is another step forward in how we evolve the category and build towards what\u2019s next in our product pipeline.\u201d<\/p>\n

Kerry Cavanaugh, general manager for Mars Drinks and Treats, says Myprotein is the ideal partner for Mars to continue to introduce more shoppers to its range of Mars-branded protein products.<\/p>\n

\u201cThe Mars brand is one of our most iconic, and Myprotein is arguably the most reputable retailer in the UK for protein products. Through the familiarity of both brands and the trusted taste of Mars, we are looking forward to not only seeing this roll out online, but also throughout grocery stores in 2026, where it will sit alongside our range of high-protein, low-sugar bars.\u201d<\/p>\n

Protein is expected to lead as a top nutrient\u00a0<\/a>in product innovations alongside fiber throughout 2026. While referring to the ongoing \u201cprotein boom,\u201d researchers call for dietary guidelines to pay more attention to protein quality<\/a> in terms of how well a food can meet human metabolic needs for essential acids and nitrogen.<\/p>\n","protected":false},"excerpt":{"rendered":"MyProtein is launching its Mars Impact Whey Protein powder on March 24. The sports nutrition powder blends the…\n","protected":false},"author":2,"featured_media":544737,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[97,243172,243173,243171,269,44729],"class_list":["post-544736","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-mars-whey","tag-mars-wrigley","tag-myprotein-launch","tag-nutrition","tag-protein-powder"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/544736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=544736"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/544736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/544737"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=544736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=544736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=544736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}