{"id":544773,"date":"2026-03-25T17:49:09","date_gmt":"2026-03-25T17:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/544773\/"},"modified":"2026-03-25T17:49:09","modified_gmt":"2026-03-25T17:49:09","slug":"honda-and-sony-are-killing-their-two-afeela-electric-cars","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/544773\/","title":{"rendered":"Honda And Sony Are Killing Their Two Afeela Electric Cars"},"content":{"rendered":"

Honda and Sony are no longer working on the Afeela EVs.
\nDevelopment of the\u00a0Afeela 1 sedan has stopped.
\nPlans for an electric SUV have also been aborted.<\/p>\n

Sony surprised everyone when it dabbled in the car scene at CES 2020 with an electric sedan, followed a year later by an SUV. The tech giant teamed up with Honda in 2022, establishing the Sony Honda Mobility (SHM) joint venture to bring these concepts to production. However, that\u2019s no longer happening, as neither the sedan nor the SUV will ever go on sale.<\/p>\n

Development of both vehicles has come to an abrupt end, although the decision is not entirely surprising. Earlier this month, Honda canceled two of its own EVs<\/a> and a third model that was supposed to resurrect the Acura RSX. In a joint statement released today, Honda and Sony said the automaker\u2019s sweeping changes to its electric car strategy are also affecting the Afeela-branded models intended for sale by the joint venture.<\/p>\n

‘As a result of Honda\u2019s reassessment of its automobile electrification strategy announced on March 12,\u00a02026 and factoring the changes to the EV market, the underlying assumptions of SHM\u2019s business operations such as the utilization of certain technologies and assets planned to be provided by Honda were fundamentally altered, resulting in the announcement by SHM today to discontinue the development and launch of its first model, AFEELA1, and its second model.’<\/p>\n

\"<p>Afeela<\/p>\n

Photo by: Afeela<\/p>\n

Not only that, but the two parties will \u201creview SHM\u2019s business direction.\u201d While that may paint a grim picture of the joint venture\u2019s fate, Sony and Honda are not breaking up. The companies intend to announce their \u201cmid- to long-term positioning, as well as contributions to the future of mobility, at the earliest possible opportunity.\u201d<\/p>\n

SHM was supposed to kick off customer deliveries of the Afeela 1 late this year. The launch trim was the $102,900 Signature, with a more affordable $89,900 Origin scheduled for a 2027 debut, but those plans obviously won\u2019t materialize. Pre-production had already started<\/a> at Honda\u2019s East Liberty Auto Plant in Ohio, so canceling the car this late doesn\u2019t bode well for the joint venture established less than four years ago.<\/p>\n

<\/p>\n

\"2024<\/p>\n

<\/a><\/p>\n

28 <\/p>\n

Motor1’s Take:\u00a0Times are tough for Honda, considering it has already said it will book up to $15.8 billion in losses after axing the 0 SUV, 0 Sedan, and the Acura RSX. With the Afeela EVs no longer happening either, these cancellations will further dent the balance sheet. Automakers rarely pull the plug on a product that has already reached the pre-series stage and is rolling off the assembly line.<\/p>\n

As you can imagine, such drastic decisions are something companies try to avoid at all costs. Honda now appears to be cutting its losses and rethinking its EV strategy, likely concluding that the planned models wouldn\u2019t have been successful enough.<\/p>\n

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– The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Honda and Sony are no longer working on the Afeela EVs. Development of the\u00a0Afeela 1 sedan has stopped.…\n","protected":false},"author":2,"featured_media":544774,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[227879,243188,243189,4687,61488,158883,28,30713,9585,6454,3151,50155,1014,186064,46382],"class_list":["post-544773","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-afeela","tag-afeela-1","tag-afeela-suv","tag-analysis","tag-b2c","tag-bev","tag-business","tag-honda","tag-official","tag-ohio","tag-premium","tag-sedan","tag-sony","tag-sony-honda-mobility","tag-suv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/544773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=544773"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/544773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/544774"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=544773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=544773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=544773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}