{"id":546904,"date":"2026-03-26T18:34:08","date_gmt":"2026-03-26T18:34:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/546904\/"},"modified":"2026-03-26T18:34:08","modified_gmt":"2026-03-26T18:34:08","slug":"bait-season-1-review-ign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/546904\/","title":{"rendered":"Bait Season 1 Review &#8211; IGN"},"content":{"rendered":"<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">All six episodes of Bait Season 1 are available now on Prime Video.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">On the silver screen, the actor playing 007 has been Scottish, English, Irish and Australian, with a few different hair and eye colors, but the character has always been a white man serving the British Crown. Every new Bond film brings with it conversations, both<a href=\"https:\/\/www.telegraph.co.uk\/news\/2025\/05\/24\/henry-golding-first-asian-007-bond-change-ethnicity\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> for<\/a><a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/why-james-bond-should-be-black-but-batman-should-stay-white-1136282\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> and<\/a><a href=\"https:\/\/www.rogerebert.com\/features\/how-a-non-white-james-bond-could-save-the-franchise\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> against<\/a>, about this status quo; these have been happening so long that Idris Elba has even aged out of being repeatedly fancast. And since we\u2019re currently in a period of Bond limbo, as Daniel Craig passes the torch to whoever\u2019s picked by the Bezos regime, it only makes sense for a British Asian star like Riz Ahmed to throw his hat in the ring.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Not so fast.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Enter Bait, the zany six-episode series in which Ahmed fictionalizes this outcome, and dispenses with all the familiar, well-worn tropes of the discourse while finding hilarious new dramatic layers. It begins with Ahmed\u2019s character, the up-and-coming actor Shah Latif, screen-testing for the iconic role and giving us a taste of what a South Asian James Bond might look and feel like. He\u2019s not a bad actor, but he flubs the try-out and snatches this promise away from us.<\/p>\n<p><a href=\"https:\/\/assets-prd.ignimgs.com\/2026\/03\/25\/bait-1-1774475270602.jpg\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img alt=\"null\" decoding=\"async\" class=\"progressive-image article-image article-image-full-size jsx-1809694635 jsx-2338608387\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/a><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">What follows is part domestic sitcom and part industry drama, in which Latif becomes torn between community commitments and the Hollywood ladder, as he slyly positions himself as a favorite in the media. However, the show isn\u2019t as straightforward as it might initially seem, because at this point in his career, the 43-year-old Oscar nominee (who also serves as the series\u2019 writer and EP) knows full well what pressures the spotlight brings. Thanks to the directorial talents of Bassam Tariq, who directs the first three episodes, fissures gradually form in the series\u2019 fabric and in Latif\u2019s psyche, yielding a saga of self-destructive ambition. By the end, it isn\u2019t really about the idea of an Asian Bond at all, but rather how being subsumed into these cultural conversations can tempt a person, or even break them.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Tariq last directed Ahmed in the feature<a href=\"https:\/\/www.indiewire.com\/criticism\/movies\/mogul-mowgli-review-riz-ahmed-1234660846\/\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"> Mogul Mowgli<\/a>, a surrealist hip hop drama steeped in similar notions of fractured postcolonial identity. Bait is practically a stylistic sequel, with scenes of familial mayhem taking on chaotic hues, as wide lenses warp spaces that ought to be safe and comfortable, like Latif\u2019s family home, when chatter about his audition hits the airwaves. Gossiping aunties become secondary villains, as the show\u2019s backdrop contorts to fit the idea of a traditional Hollywood hero who has to contend with Eid celebrations, an ex girlfriend (Ritu Arya) with pointed opinions about why Bond should never be South Asian, and a hustler cousin (Guz Khan) who hopes to establish London\u2019s first Muslim rideshare app. Whether or not Latif, or Ahmed, will ever play 007, this is what authentic dramedy looks and feels like, even when it comes wrapped in complete absurdity.<\/p>\n<p>What happens to a man when an identity like Bond is projected onto him and he isn\u2019t ready for it?\u201c<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The more Bait seems to establish a tonal baseline, the more it departs from it in hilarious, occasionally jaw-dropping ways. By the second episode, it starts to fly off the handle until the show eventually loops back to become a story about mistrust, self-loathing and psychosis \u2013 all within the body of a unique spy saga unto itself \u2013 answering the question: What happens to a man when an identity like Bond is projected onto him and he isn\u2019t ready for it?<\/p>\n<p><a href=\"https:\/\/assets-prd.ignimgs.com\/2026\/03\/25\/bait-2-1774475270602.jpg\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img alt=\"null\" decoding=\"async\" class=\"progressive-image article-image article-image-full-size jsx-1809694635 jsx-2338608387\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/a><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Minor spoilers to follow.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">It sounds nonsensical on paper, but a major supporting character in Bait is a severed pig\u2019s head voiced by none other than Patrick Stewart. Take all the time you need to fully digest this, because the show certainly doesn\u2019t give you any before it yanks you into this bizarre-but-gripping subplot.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">At the end of the first episode, Latif\u2019s family home is vandalized in a racist hate crime, as a pig\u2019s head is thrown through his window, a frightening image that lodges itself into his subconscious in unexpected ways. By the second episode, he\u2019s having full-blown podcast conversations with the deceased boar about having already usurped the role. It is, on one hand, a fantasy about the media circus that tends to follow such announcements, but it\u2019s also a darkly funny break from reality that, fittingly, takes the form of another mid-century British hallmark, William Golding\u2019s The Lord of the Flies.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">The allegories in Bait remain broadly similar to those in Golding\u2019s novel \u2014 \u201cThis is how the world works\u201d \u2014 only here Tariq and Episodes 4 through 6 director Tom George refract the story through the lens of a swiftly-moving, ever-shifting media landscape. The only respite Latif finds is a romantic rendezvous with his former flame that plays out in alluring long takes as they traipse across London\u2019s nightlife (it\u2019s hardly a breather), and by the time the show gets to Episode 5, it becomes a balls-to-the-wall meta commentary on the whole idea of the Hollywood spy movie.<\/p>\n<p><a href=\"https:\/\/assets-prd.ignimgs.com\/2026\/03\/25\/bait-3-1774475270601.jpg\" class=\"link jsx-1337145738 jsx-3925284146 underlined\" data-cy=\"styled-link\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img alt=\"null\" decoding=\"async\" class=\"progressive-image article-image article-image-full-size jsx-1809694635 jsx-2338608387\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-cy=\"progressive-image\"\/><\/a><\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Latif, having been convinced his family has been kidnapped as reprisal for the potential casting, finds himself paranoid and on the run, as George departs from Tariq\u2019s loopy, wide-lensed camera work and instead employs a more relevant contemporary aesthetic: the post-9\/11 voyeurism of the Bourne films, with long lenses that peer in on Latif from a distance as he charges through a train station. He\u2019s even approached by a former ally who turns out to be working for the British government, and who hopes he\u2019ll toe the line of government propaganda should he play the part.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Is any of this \u201creal,\u201d in the strictest sense? Who\u2019s to say. The warping and filtering of real discourse through formalistic comedy-drama blurs the edges of reality in delightful ways, until all that\u2019s left is the underlying suspicion that people want Latif to fail \u2014 or only want him to succeed for their own benefit. That he constantly has to put on false identities to navigate shifting allegiances makes Latif more Bond-like than he realizes, making Bait not only a show about the hypotheticals of South Asian Muslim Bond, but a pitch-perfect satire of why such a thing may not fit the escapism of the 60-plus-year-old IP in the first place, given how close to reality the concept already skirts for someone like Latif.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">A frequent retort in the \u201cagainst\u201d column, for a non-white Bond, is that people of colour ought to have their own figures in mainstream media, but whether or not this argument is introduced in good faith, Bait responds to it by having its cake and eating it too. It creates a unique, culturally-specific story that only these particular creatives could tell, but it also circles the fantasy of an Asian Bond in so close a manner that audiences who really want it can practically reach out and touch it. What\u2019s more, it kicks off any ensuing debates about representation for them.<\/p>\n<p data-cy=\"paragraph\" class=\"paragraph jsx-2269604527\">Which is by no means to suggest that Bait is a close-ended show with no room to foster conversation. If anything, it\u2019s the opposite: It opens up new avenues by building off the same handful of dimensions and bullet points that have already been discussed ad nauseam in the media and online. Its main focus isn\u2019t just how the story of Bond would change given the presence of an actor like Latif, but how Bond would change Latif\u2019s own story, for better or worse, and it\u2019s a rip-roaring hoot along the way.<\/p>\n","protected":false},"excerpt":{"rendered":"All six episodes of Bait Season 1 are available now on Prime Video. On the silver screen, the&hellip;\n","protected":false},"author":2,"featured_media":546905,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[88,92],"class_list":{"0":"post-546904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/546904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=546904"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/546904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/546905"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=546904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=546904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=546904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}