{"id":556963,"date":"2026-03-31T22:04:11","date_gmt":"2026-03-31T22:04:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/556963\/"},"modified":"2026-03-31T22:04:11","modified_gmt":"2026-03-31T22:04:11","slug":"98-3-the-coast-returns-to-southwest-michigan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/556963\/","title":{"rendered":"98.3 The Coast Returns To Southwest Michigan"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/03\/wcxt-200x200-jpeg.webp.jpeg\" alt=\"98.3 The Coast WCXT Hartford Benton Harbor St. Joseph\" width=\"200\" height=\"200\" class=\"alignright size-thumbnail wp-image-344856\"  \/>A little over a year after flipping AC \u201c98.3 The Coast\u201d WCXT Hartford\/Benton Harbor MI to Alternative \u201c<a href=\"https:\/\/www.everythingalt.com\" rel=\"nofollow noopener\" target=\"_blank\">Live 98.3<\/a>\u201d as part of a <a href=\"https:\/\/radioinsight.com\/headlines\/295547\/more-mid-west-family-changes-coming-in-south-bend-southwest-michigan\/\" rel=\"nofollow noopener\" target=\"_blank\">multi-station format shuffle<\/a>, Mid-Wet Family Broadcasting will relaunch the brand on Wednesday, April 1 at 10:00am.<\/p>\n<p>The new incarnation of \u201c<a href=\"http:\/\/983thecoast.com\" rel=\"nofollow noopener\" target=\"_blank\">98.3 The Coast<\/a>\u201d  will be dedicated to \u201ccelebrating lake life, wine culture, and modern hits.\u201d Core artists will include Red Hot Chili Peppers, the Goo Goo Dolls, Weezer, Coldplay, and Ed Sheeran.<\/p>\n<p>To be overseen by \u201c<a href=\"https:\/\/www.999ycountry.com\" rel=\"nofollow noopener\" target=\"_blank\">99.9 Y Country<\/a>\u201d WYTZ afternoon host Jonny Reinhardt, the station will retain Premiere Networks\u2019 Brooke &amp; Jeffrey in mornings and intends to add local personalities over time. Reinhardt <a href=\"https:\/\/www.wsjm.com\/2026\/03\/31\/98-3-fm-the-coast-is-coming-back\/\" rel=\"nofollow noopener\" target=\"_blank\">told sister WSJM<\/a>, \u201cWe\u2019re calling it Modern Hits. Really, it\u2019s a lot of music that you can listen to while you\u2019re driving in the car, maybe you\u2019re hanging out at a winery or a coffee house. You\u2019re going to know every single song, and you\u2019re going to want to sing along to it.\u201d He added, \u201cI think this is a perfect station for the female audience, the moms, the around 35 to 40 year old women that love hanging out in Southwest Michigan, having great times with their friends and family. It\u2019s just a good feel and vibe of what it\u2019s like to live here in Southwest Michigan.\u201d<\/p>\n<p>WCXT simulcaster 96.1 W241AD South Bend IN has already reverted to rebroadcasting Sports <a href=\"https:\/\/www.sportsradiowsbt.com\" rel=\"nofollow noopener\" target=\"_blank\">960 WSBT<\/a> South Bend just like it did prior to March 2025. <\/p>\n","protected":false},"excerpt":{"rendered":"A little over a year after flipping AC \u201c98.3 The Coast\u201d WCXT Hartford\/Benton Harbor MI to Alternative \u201cLive&hellip;\n","protected":false},"author":2,"featured_media":556964,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,216],"class_list":["post-556963","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/556963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=556963"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/556963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/556964"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=556963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=556963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=556963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}