{"id":5601,"date":"2025-07-13T01:50:04","date_gmt":"2025-07-13T01:50:04","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/5601\/"},"modified":"2025-07-13T01:50:04","modified_gmt":"2025-07-13T01:50:04","slug":"downtown-indianapolis-shows-off-early-branding-and-buildup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/5601\/","title":{"rendered":"Downtown Indianapolis Shows Off Early Branding and Buildup"},"content":{"rendered":"<p><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!ugfh!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2f5f33d-edcc-4952-992c-4bb1a57213e7_4032x3024.jpeg\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/07\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/d2f5f33d-edcc-4952-992c-4bb1a57213e7_4032.jpeg\" width=\"1456\" height=\"1092\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/d2f5f33d-edcc-4952-992c-4bb1a57213e7_4032x3024.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2862324,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https:\/\/www.fieldhousefiles.com\/i\/168182503?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2f5f33d-edcc-4952-992c-4bb1a57213e7_4032x3024.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\" title=\"\"   fetchpriority=\"high\" class=\"sizing-normal\"\/><\/a>The walkway connecting Gainbridge Fieldhouse to the Virginia Ave. Garage.<\/p>\n<p>In exactly one week, the best women\u2019s basketball players will take center court at Gainbridge Fieldhouse for the annual WNBA All-Star Game.<\/p>\n<p>That includes three Fever players: Caitlin Clark, Aliyah Boston, and Kelsey Mitchell.<\/p>\n<p>When the league office reached out to team and city officials less than a year ago, as the scheduled host had a conflict, <a href=\"https:\/\/www.fieldhousefiles.com\/p\/pse-ceo-mel-raines-on-indy-landing-wnba-all-star-weekend\" rel=\"nofollow noopener\" target=\"_blank\">they jumped at the opportunity.<\/a> After all, this city wants to be the women\u2019s sports capital in America.<\/p>\n<p>Just 17 months ago, the team and city went through it with NBA All-Star Weekend. And they crushed it \u2014 <a href=\"https:\/\/www.fieldhousefiles.com\/p\/pacers-elevated-nba-all-stars-with-tipoff-party\" rel=\"nofollow noopener\" target=\"_blank\">elevating the event to another level and setting a new standard<\/a>.<\/p>\n<p>Now they\u2019ll do it again.<\/p>\n<p>The skills challenge, 3-point contest, and more will be held on Friday, followed by the WNBA All-Star Game on Saturday, July 19, at 8:30 p.m. ET on ABC.<\/p>\n<p>Over the last few weeks, special banners have gone up across downtown \u2014 massive signage for the weekend itself, as well as for partners like Nike, Gatorade, Coach, Delta, and more.<\/p>\n<p>This week, I went on an evening walk through downtown to capture what it looks like. Many of you will attend, but many more are out of state \u2014 and even out of the country \u2014 so here\u2019s a glimpse of how Indy goes all-in on big events.<\/p>\n<p><a href=\"https:\/\/www.fieldhousefiles.com\/p\/pse-ceo-mel-raines-on-indy-landing-wnba-all-star-weekend\" rel=\"noopener nofollow\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/07\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/cde32f63-c43b-46d8-90fb-91c531b48a39_3866.jpeg\"  alt=\"The text, discussion and welcoming of another major event: Indianapolis to host 2025 WNBA All-Star game\" width=\"140\" height=\"140\" class=\"img-OACg1c smSquare-NGbPBa pencraft pc-reset\"\/>The text, discussion and welcoming of another major event: Indianapolis to host 2025 WNBA All-Star game<\/a><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!ZwFx!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59e6b084-e42c-4c07-9de3-65e684a32cf9_4032x3024.jpeg\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/07\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/59e6b084-e42c-4c07-9de3-65e684a32cf9_4032.jpeg\" width=\"1456\" height=\"1092\" 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href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!IxhW!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb1ee53e-e2cd-442e-a8a2-7c1fcefafcf6_4032x3024.jpeg\" data-component-name=\"Image2ToDOM\" rel=\"nofollow noopener\" class=\"image-link image2 is-viewable-img\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/07\/https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/eb1ee53e-e2cd-442e-a8a2-7c1fcefafcf6_4032.jpeg\" width=\"1456\" height=\"1092\" 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