While\u00a0Tiger Woods\u00a0will miss the Masters for rehab, masters of the universe and sports legends alike will still descend on Augusta National Golf Club next week, disappointed that the star isn\u2019t playing.\u00a0<\/p>\n
\u201cBillions\u201d co-creator\u00a0Brian Koppelman\u00a0once called The Masters \u201cCoachella for CEOs\u201d in Sports Illustrated.\u00a0<\/p>\n
Tiger Woods holds up his ball after playing out the 18th hole during the first round at the Masters golf tournament on Thursday, April 7, 2022, in Augusta, Ga. AP<\/p>\n
Agencies like CAA or WME host hospitality houses and tents, while power restos and popular watering holes from NYC pop up to accommodate the VIPs. We hear\u00a0CAA Sports will host clients and partners via \u201ca massive hospitality program\u201d this year, \u201cspanning more than 50 houses and a tented event space,\u201d said a golf insider.\u00a0<\/p>\n
Tiger Woods gestures to the crowd on April 14, 2024. Getty Images<\/p>\n
Rao\u2019s \u2014 the impossible-to-get-into red sauce joint in NYC \u2014 has a pop-up at a private location where expected guests include\u00a0Eli\u00a0and\u00a0Peyton\u00a0Manning, WME Group president\u00a0Mark Shapiro, Russell Wilson, Wayne Gretzky, Woods\u2019 agent\u00a0Mark Steinberg,\u00a0former chairman of CBS Sports\u00a0Sean McManus, NFL coaches\u00a0Brian Schottenheimer\u00a0and\u00a0Mike Macdonald, and more.\u00a0The place is presided over by owners Frank Pellegrino Jr. and Ron Straci\u00a0and exec chef Dino Gatto, with Kenny Dichter\u2018s REAL SLX. <\/p>\n
Said a snobby source, \u201cYou think Shinnecock\u201d \u2014 the golf club where the 2026 U.S. Open will be held in Southampton \u2014 \u201cand you know there\u2019s gonna be good restaurants.\u201d In Augusta, \u201cIt\u2019s like this sleepy town. What are you gonna be eating, Applebee\u2019s?\u201d (Local faves do include the steak place T-Bonz. A Hooters parking lot was where golf great\u00a0John Daly\u00a0traditionally set up shop and sold merch, but it closed down when the brand went bankrupt.)<\/p>\n
Either way, another NYC classic, sawdust strewn McSorley\u2019s Old Ale House will have an inaugural pop-up this year as well, also with REAL SLX. <\/p>\n
People dance while at Coachella in 2015. Frazer Harrison<\/p>\n
Attendees rent houses or condos due a lack of hotels, bunking up together and creating some unusual roommate mashups to the delight or disappointment of the high-flying lodgers from famous athletes to execs.<\/p>\n
There\u2019s also perhaps another, darker side to the scene\u2026 \u201cI heard the last time I was there that there was a lot of, like, drugs in town,\u201d said a source. \u201cLike major narcotics. I guess that\u2019s a thing?\u201d (Indeed in early December, deputies in Augusta seized more than\u00a027 pounds of meth<\/a>, plus cocaine, marijuana and oxy across Augusta-Richmond County, authorities said.)\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"While\u00a0Tiger Woods\u00a0will miss the Masters for rehab, masters of the universe and sports legends alike will still descend…\n","protected":false},"author":2,"featured_media":562493,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[2356,427,249111,211652,99],"class_list":["post-562492","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-california","tag-golf","tag-los-angeles-society","tag-page-six-hollywood","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/562492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=562492"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/562492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/562493"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=562492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=562492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=562492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}