The fitness-racing giant\u2019s latest deal gives many independent gym and studio operators a new way to program Hyrox workouts inside their facilities<\/p>\n
Following a breakout New York City event in 2024 that sent Hyrox to new heights<\/a>, the fast-scaling fitness race <\/a> has spent the past several years scaling its brand via partnerships with big-name brands including Chris Hemsworth\u2019s Centr<\/a>, Puma, F45<\/a>, Orangetheory<\/a> and Peloton<\/a>.<\/p>\n Its latest partnership looks a little different. <\/p>\n Instead of an equipment supplier or a fitness boutique brand, Hyrox has struck a deal with gym management platform Wodify, which serves more than 5,000 independent fitness players.<\/p>\n For the independent and boutique operators going up against bigger franchise competitors, it\u2019s a meaningful move. Many are already capitalizing on the fitness-racing boom.<\/a> Hyrox currently counts more than 15,000 affiliated gyms worldwide, with hundreds of new U.S. training clubs going each month, according to Wodify.<\/p>\n The momentum also extends beyond race day, with members increasingly signing up for gym-run Hyrox race simulations, Wodify reports.<\/p>\n Via Wodify\u2019s Workout Marketplace, gyms and coaches can receive daily Hyrox programming that automatically loads into the platform and displays on in-gym TV screens. Members can view workouts, track progress and record personal bests.<\/p>\n