{"id":571358,"date":"2026-04-08T07:51:09","date_gmt":"2026-04-08T07:51:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/571358\/"},"modified":"2026-04-08T07:51:09","modified_gmt":"2026-04-08T07:51:09","slug":"miq-acquires-rocket-lab-to-accelerate-ai-powered-app-growth-globally","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/571358\/","title":{"rendered":"MiQ Acquires Rocket Lab to Accelerate AI-Powered App Growth Globally"},"content":{"rendered":"

LONDON–(BUSINESS WIRE<\/a>)–Global programmatic media company MiQ today announced it is acquiring Rocket Lab, a mobile app growth hub. This move builds MiQ\u2019s mobile in-app capabilities and strengthens MiQ\u2019s expansion into growth markets. The acquisition combines Rocket Lab\u2019s deep in-app expertise with MiQ\u2019s omnichannel offering to deliver an end-to-end solution for clients across all media channels.<\/p>\n

\u201cBy giving global brands and agencies access to our first mobile-app offering through Rocket Lab’s AI capabilities, we’ll deliver better performance that will continue to strengthen over time,” said Gurman Hundal, Co-Founder and Global CEO, MiQ.<\/p>\n

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\nMiQ has chosen Rocket Lab to accelerate in-app performance as a core product capability. This strengthens MiQ\u2019s omnichannel proposition and enhances Sigma \u2014 its AI-powered operating system \u2014 by integrating critical mobile and regional data into its 700 trillion signals ecosystem. With Rocket Lab\u2019s capabilities, MiQ enables more precise, performance-driven strategies for brands operating in an increasingly mobile-first world.<\/p>\n

\nThis announcement follows MiQ\u2019s recent acquisition of Adsmovil, positioning the company as the leading independent programmatic player for brands and agencies across Latin America. Together, these strategic moves reinforce MiQ\u2019s global expansion and deepen its presence in high-growth markets where mobile adoption continues to accelerate.<\/p>\n

\nWith a strong regional footprint across Latin America \u2014 including Argentina, Brazil, Mexico, and Uruguay \u2014 Rocket Lab brings deep expertise in user acquisition and engagement at scale. The combination of Rocket Lab\u2019s capabilities with MiQ\u2019s omnichannel offering creates a best-in-class solution for global marketers seeking measurable growth.<\/p>\n

\nMiQ clients will now benefit from Rocket Lab\u2019s app growth solutions, while MiQ will support Rocket Lab in scaling across its fastest-growing regions, particularly in APAC.<\/p>\n

\n\u201cThis acquisition is a strategic step forward in our commitment to helping clients accelerate customer acquisition through smarter, data-driven marketing,\u201d said Gurman Hundal, Co-Founder and Global CEO, MiQ. \u201cBy giving global brands and agencies access to our first mobile-app offering through Rocket Lab’s AI capabilities, we’ll deliver better performance that will continue to strengthen over time. With Rocket Lab\u2019s expertise, we can offer even more tailored solutions that drive real business outcomes, ensuring our clients stay ahead in an increasingly mobile and connected world. We will use Rocket Lab’s rich data and capabilities to unlock powerful new insights \u2014 especially for those looking to grow in dynamic markets across Latin America and Asia.\u201d<\/p>\n

\n\u201cCombining our mobile strategy with MiQ\u2019s AI-powered technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multisolutions ecosystem and accelerating how brands scale their apps globally,\u201d said Juan Echavarria Coll, Founder and CEO of Rocket Lab.<\/p>\n

\nRocket Lab will operate as an independent business unit under MiQ\u2019s ownership and continue to be led by Juan Echavarria Coll as CEO, ensuring continuity for clients, partners, and employees. There will be no changes to the organizational structure of either company.<\/p>\n

\nAbout MiQ<\/p>\n

\nMiQ is a global advertising technology company that works with advertisers and agencies to enhance campaign performance through data- and technology-driven programmatic solutions. Founded in 2010 in London, UK, MiQ operates in more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help clients make more informed decisions, optimize digital campaigns, and maximize return on investment. At the core of its offering is Sigma \u2014 MiQ\u2019s award-winning AI-powered technology \u2014 which integrates multiple data sources and signals to deliver a comprehensive view of audience behavior and drive more effective marketing outcomes.<\/p>\n

\nAbout Rocket Lab<\/p>\n

\nRocket Lab is an App Growth Hub that integrates multiple solutions to help companies and their apps achieve their business goals through attraction, acquisition, and engagement strategies. Founded in 2019 in Mexico, the company has rapidly expanded across LATAM and EMEA, supporting leading brands across industries including retail, finance, and e-commerce. Rocket Lab is driven by a mission to connect applications to the most valuable audiences at scale.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON–(BUSINESS WIRE)–Global programmatic media company MiQ today announced it is acquiring Rocket Lab, a mobile app growth hub.…\n","protected":false},"author":2,"featured_media":571359,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":{"0":"post-571358","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/571358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=571358"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/571358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/571359"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=571358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=571358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=571358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}