{"id":571920,"date":"2026-04-08T14:26:10","date_gmt":"2026-04-08T14:26:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/571920\/"},"modified":"2026-04-08T14:26:10","modified_gmt":"2026-04-08T14:26:10","slug":"ipsy-teams-up-with-wnbas-las-vegas-aces-in-multimillion-dollar-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/571920\/","title":{"rendered":"Ipsy teams up with WNBA\u2019s Las Vegas Aces in multimillion-dollar deal"},"content":{"rendered":"<p>The New York Liberty\u2019s\u00a0<a target=\"_blank\" href=\"https:\/\/www.campaignlive.com\/article\/brooklyns-brand-boom-liberty-ellie-new-era-fan-engagement\/1949984\" rel=\"noopener nofollow\">Ellie the Elephant<\/a>\u00a0isn\u2019t the only one getting glam before the game.\u00a0<\/p>\n<p>Beauty subscription platform Ipsy has teamed up with the WNBA\u2019s Las Vegas Aces for a three-year deal, including becoming the three-time world champion\u2019s official jersey sponsor.\u00a0<\/p>\n<p>\u201cThere\u2019s this way of owning being a strong athlete while embracing glam and beauty in a way that\u2019s unapologetic,\u201d Stacey Politi, CMO of Ipsy, explained. \u201cThere are millions of women who view beauty as a hobby \u2014 and this partnership is a way of tying those two things together and inviting people to express what they love.\u201d<\/p>\n<p>The partnership, announced Wednesday, marks Ipsy\u2019s first sports partnership and its largest partnership to date, Politi said. Clutch Sports is assisting Ipsy with the deal.<\/p>\n<p>The Aces will don Ipsy branding on jerseys, and their home court at Michelob Ultra Arena will add in-arena branding. Ipsy will also create beauty-themed activations and beauty giveaways for fans in the arena\u2019s concourses, according to a brand statement.<\/p>\n<p>\u201cThis team is so strong, and they exude confidence on and off the court,\u201d Politi explained. \u201cThe dedication of\u00a0<a target=\"_blank\" href=\"https:\/\/www.campaignlive.com\/article\/wnba-graduated-startup-mode-%E2%80%94-comes-hard-part\/1939696\" rel=\"noopener nofollow\">their fan base<\/a>\u00a0cannot be matched; they sold out every home game in 2024.\u201d<\/p>\n<p>The deal also expands beyond the court.<\/p>\n<p>Ipsy is partnering with\u00a0<a target=\"_blank\" href=\"https:\/\/aces.wnba.com\/community\" rel=\"noopener nofollow\">Aces Care<\/a>\u00a0community impact program for a Las Vegas youth basketball camp and clinic, and will host community group nights at home games throughout the next three seasons. The beauty platform is also committing to a community corner partnership with Aces4Change.\u00a0<\/p>\n<p>\u201cIf at the end of these three years, we can create more awareness around Ipsy\u2019s mission \u2014 bringing joy and support to all communities and particularly women \u2014 this will have been a huge success for us,\u201d Politi said.<\/p>\n<p>This story first appeared on <a href=\"https:\/\/www.prweek.com\/article\/1953967\/\" target=\"_blank\" rel=\"noopener nofollow\">PRWeek U.S.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The New York Liberty\u2019s\u00a0Ellie the Elephant\u00a0isn\u2019t the only one getting glam before the game.\u00a0 Beauty subscription platform Ipsy&hellip;\n","protected":false},"author":2,"featured_media":571921,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":["post-571920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/571920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=571920"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/571920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/571921"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=571920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=571920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=571920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}