{"id":58248,"date":"2025-08-04T18:18:10","date_gmt":"2025-08-04T18:18:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/58248\/"},"modified":"2025-08-04T18:18:10","modified_gmt":"2025-08-04T18:18:10","slug":"apple-optimistic-about-ai-at-rare-all-hands-meeting","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/58248\/","title":{"rendered":"Apple Optimistic About AI at Rare \u2018All Hands\u2019 Meeting"},"content":{"rendered":"

Apple<\/a>\u00a0reportedly held a rare companywide meeting last week to cover its investment in artificial intelligence (AI).<\/p>\n

At the meeting Friday (Aug. 1), CEO\u00a0Tim Cook<\/a>\u00a0expressed a positive outlook about Apple\u2019s AI future, The Information\u00a0reported<\/a>. Sources familiar with the meeting said Cook told workers that Apple has \u201cexciting\u201d plans for AI that he wasn\u2019t able to discuss.<\/p>\n

As the report notes, Apple has been struggling to\u00a0win over customers and investors<\/a>\u00a0with AI features such as the latest iteration of Siri.<\/p>\n

Asked about Siri during the meeting, another source told The Information, Apple\u2019s SVP of Software Engineering acknowledged it\u2019s a topic he gets the most questions about these days. According to the report, this was Apple\u2019s first all-hands meeting in several years.<\/p>\n

During an earnings call last week, Cook said Apple\u00a0is\u00a0making \u201cgood progress\u201d<\/a>\u00a0on integrating more AI capabilities in Siri, which are set to arrive next year.<\/p>\n

The goal is to create a \u201cmore personalized\u201d Siri and for AI features in iOS to be \u201cdeeply personal, private and seamlessly integrated,\u201d Cook said. Features like live translation and \u201cworkout buddies\u201d are on their way.<\/p>\n

\u201cWe are significantly growing our investments in AI,\u201d Cook said, just as the tech giant did in its fiscal second quarter and will likely also do so in the fourth.<\/p>\n

As PYMNTS wrote, those investments could include acquisitions, with Cook saying Apple was \u201cvery open to M&A that accelerates our roadmap.\u201d<\/p>\n

This summer has seen reports that Apple was\u00a0interested in acquiring<\/a>\u00a0Perplexity AI<\/a>, an AI-powered search engine that also offers shopping and payments services. Cook would only say that Apple, after acquiring mostly smaller firms this year, was not opposed to purchasing bigger companies.<\/p>\n

\u201cWe\u2019re putting all of our energy behind it,\u201d the CEO said, adding that Apple is \u201creallocating a fair number of people\u201d to focus on building AI features.<\/p>\n

Writing about Apple\u2019s\u00a0AI troubles<\/a>\u00a0last month, PYMNTS CEO Karen Webster argued that Perplexity would be wise to turn down an offer from Apple, should one arrive.<\/p>\n

\u201cPerplexity hit an $18B valuation in less than two years\u2019 time,\u201d she wrote. \u201cIt\u2019s created a native commerce capability that is the baseline for agentic commerce connected to millions of merchants through firmly. It\u2019s working with phone operators to install its\u00a0Comet browser<\/a>\u00a0on phones. Sure, it could flame out. But given what it touches and could disrupt, it could also become a trillion-dollar company.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Apple\u00a0reportedly held a rare companywide meeting last week to cover its investment in artificial intelligence (AI). At the…\n","protected":false},"author":2,"featured_media":58249,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,517,181,507,3,3300,74,3301],"class_list":["post-58248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-apple","tag-artificial-intelligence","tag-artificialintelligence","tag-news","tag-pymnts-news","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/58248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=58248"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/58248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/58249"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=58248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=58248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=58248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}