{"id":584596,"date":"2026-04-14T23:45:13","date_gmt":"2026-04-14T23:45:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/584596\/"},"modified":"2026-04-14T23:45:13","modified_gmt":"2026-04-14T23:45:13","slug":"ben-jerrys-co-founder-wants-the-company-to-be-independent-once-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/584596\/","title":{"rendered":"Ben &#038; Jerry&#8217;s co-founder wants the company to be independent once more"},"content":{"rendered":"<p>BURLINGTON, Vt. (AP) \u2014 As Ben &amp; Jerry\u2019s celebrated its annual Free Cone Day on Tuesday, one of the brand\u2019s co-founders was focused on a different sort of freedom.<\/p>\n<p>On the corner where his first ice cream shop opened in 1978 \u2014 and where the first Free Cone Day was held a year later \u2014 Ben Cohen called on Ben &amp; Jerry\u2019s owner The Magnum Ice Cream Co. to sell the brand. Cohen said Magnum is stifling Ben &amp; Jerry\u2019s social activism and he wants to see the brand sold to a group of socially-minded investors.<\/p>\n<p>\u201cMagnum prevented Ben &amp; Jerry\u2019s from putting out a post supporting Black History Month,\u201d Cohen said. &#8220;(Ben &amp; Jerry\u2019s) wanted to come out with a post calling for a ceasefire in Gaza. Magnum prevented that. We wanted to support the student protesters. Magnum wouldn\u2019t allow that.\u201d<\/p>\n<p>\u201cThe longer this goes on, the more they\u2019re destroying the brand equity,\u201d Cohen added. <\/p>\n<p>    <a class=\"AnchorLink\" id=\"image-230000\"\/><\/p>\n<p><img decoding=\"async\" class=\"Image\" alt=\"Ben and Jerry's co-founder Ben Cohen speaks during an interview about his Free the Cone Day campaign, asking supporters to help restore the company's independence and protect its social mission on Free Cone Day in Burlington, Vt., Tuesday, April 14, 2026. (AP Photo\/Amanda Swinhart)\"  fetchpriority=\"high\" width=\"599\" height=\"405\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/04\/1776210312_287_.jpeg\" loading=\"lazy\"\/><\/p>\n<p>Ben and Jerry\u2019s co-founder Ben Cohen speaks during an interview about his Free the Cone Day campaign, asking supporters to help restore the company\u2019s independence and protect its social mission on Free Cone Day in Burlington, Vt., Tuesday, April 14, 2026. (AP Photo\/Amanda Swinhart)<\/p>\n<p>Ben and Jerry\u2019s co-founder Ben Cohen speaks during an interview about his Free the Cone Day campaign, asking supporters to help restore the company\u2019s independence and protect its social mission on Free Cone Day in Burlington, Vt., Tuesday, April 14, 2026. (AP Photo\/Amanda Swinhart)<\/p>\n<p>                Add AP News on Google <\/p>\n<p>        Add AP News as your preferred source to see more of our stories on Google.<\/p>\n<p>            Share<\/p>\n<p>                            Read More<\/p>\n<p>Ben &amp; Jerry\u2019s other half, <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/ben-jerrys-greenfield-cohen-unilever-9ed945056cd243ca459d130d9933ee62\" rel=\"nofollow noopener\" target=\"_blank\">Jerry Greenfield,<\/a> resigned from the company in September 2025, calling it a \u201cpainful\u201d decision after nearly 50 years with the brand and bemoaning in his resignation letter the disappearance of its independence. Cohen is still a paid employee of the company, but said he has no authority or responsibilities.<\/p>\n<p>Cohen believes Ben &amp; Jerry\u2019s is now worth between $1.5 billion and $2 billion. He wouldn\u2019t name any of the investors who are interested in buying the brand, but said they\u2019re eager to talk to Magnum, which is based in Amsterdam.<\/p>\n<p>However, Magnum said Tuesday that Ben &amp; Jerry\u2019s is not for sale.<\/p>\n<p>\u201cBen &amp; Jerry\u2019s is a proud and thriving part of The Magnum Ice Cream Company,\u201d Magnum said in a statement. \u201cWe remain fully committed to the Ben &amp; Jerry\u2019s model and its three-part mission \u2014 product, economic and social.\u201d<\/p>\n<p>Tuesday\u2019s protest was Cohen\u2019s latest action in a years-long campaign to make Ben &amp; Jerry\u2019s an independent company again. Here\u2019s the scoop on Ben &amp; Jerry\u2019s evolution:<\/p>\n<p>Unilever acquisition<\/p>\n<p>Unilever, a London conglomerate that also owns Dove soap and Hellmann\u2019s mayonnaise, acquired Ben &amp; Jerry\u2019s in 2000 for $326 million, or the equivalent of $625 million today. At the time, Cohen and his co-founder, Jerry Greenfield, said the partnership would help the <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/ben-jerrys-ice-cream-union-labor-workers-cc2e7b52052e9617788ff32ced44d018\" rel=\"nofollow noopener\" target=\"_blank\">progressive Vermont-based<\/a> ice cream company expand its social mission globally. As part of the deal, Unilever agreed that Ben &amp; Jerry\u2019s independent board would be free to pursue its social mission, including longstanding support for causes like racial justice, campaign finance reform and fair trade.<\/p>\n<p>    <a class=\"AnchorLink\" id=\"image-c40000\"\/><\/p>\n<p><img decoding=\"async\" class=\"Image\" alt=\"Bettina Guevara holds her free serving of ice cream outside the Ben and Jerry's scoop shop on Free Cone Day in Burlington, Vt., Tuesday, April 14, 2026. (AP Photo\/Amanda Swinhart)\"  fetchpriority=\"high\" width=\"599\" height=\"418\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/04\/1776210313_617_.jpeg\" loading=\"lazy\"\/><\/p>\n<p>Bettina Guevara holds her free serving of ice cream outside the Ben and Jerry\u2019s scoop shop on Free Cone Day in Burlington, Vt., Tuesday, April 14, 2026. (AP Photo\/Amanda Swinhart)<\/p>\n<p>Bettina Guevara holds her free serving of ice cream outside the Ben and Jerry\u2019s scoop shop on Free Cone Day in Burlington, Vt., Tuesday, April 14, 2026. (AP Photo\/Amanda Swinhart)<\/p>\n<p>                Add AP News on Google <\/p>\n<p>        Add AP News as your preferred source to see more of our stories on Google.<\/p>\n<p>            Share<\/p>\n<p>                            Read More<\/p>\n<p>        Controversy erupts<\/p>\n<p>In 2021, Ben &amp; Jerry\u2019s announced it would <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/middle-east-business-israel-5083b4016190c140d145026bd491ccf4\" rel=\"nofollow noopener\" target=\"_blank\">stop serving Israeli settlements<\/a> in the occupied West Bank and contested east Jerusalem. The move was condemned by Israel, and Unilever distanced itself from it. The following year, Unilever <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/politics-jerusalem-israel-boycotts-0b63fd81c879ae1680aa2f913db4ed11\" rel=\"nofollow noopener\" target=\"_blank\">sold its Israeli business<\/a> to a local company that said it would sell Ben &amp; Jerry\u2019s throughout Israel and the West Bank. Ben &amp; Jerry\u2019s <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/ben-jerrys-ice-cream-gaza-unilever-palestinian-8d3d0a378b3f597de0f41b69ca61f339\" rel=\"nofollow noopener\" target=\"_blank\">sued Unilever<\/a> in 2024, accusing it of silencing its statements in support of Palestinians in the Gaza war. Ben &amp; Jerry\u2019s said Unilever also blocked social media posts that were critical of President Donald Trump and threatened to dismantle Ben &amp; Jerry\u2019s independent board.<\/p>\n<p>Magnum takes over<\/p>\n<p>Unilever announced the <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/unilever-job-cuts-ice-cream-business-e43ecfd917e7102d86f5f0978013426c\" rel=\"nofollow noopener\" target=\"_blank\">spinoff of its ice cream business<\/a> \u2014 including Ben &amp; Jerry\u2019s \u2014 in March 2024. It was part of a <a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/unilever-mccormick-merger-spices-d395e09cc4637177bcfb7cf0f8ce6202\" rel=\"nofollow noopener\" target=\"_blank\">larger strategy<\/a> at Unilever, which wants to focus more on health and wellness products and less on food. Magnum, which became an independent company in July 2025, is one of the world\u2019s largest ice cream companies. It also owns brands like Breyers and Cornetto.<\/p>\n","protected":false},"excerpt":{"rendered":"BURLINGTON, Vt. (AP) \u2014 As Ben &amp; Jerry\u2019s celebrated its annual Free Cone Day on Tuesday, one of&hellip;\n","protected":false},"author":2,"featured_media":584597,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[17235,16272,255948,28,12,793,803,255949,149,3775,20999,795,27885,27076,30848,7855],"class_list":{"0":"post-584596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-activism","9":"tag-amsterdam","10":"tag-ben-cohen","11":"tag-business","12":"tag-donald-trump","13":"tag-general-news","14":"tag-israel","15":"tag-jerry-greenfield","16":"tag-lifestyle","17":"tag-protests-and-demonstrations","18":"tag-retail-and-wholesale","19":"tag-u-s-news","20":"tag-unilever-plc","21":"tag-vermont","22":"tag-vt-state-wire","23":"tag-west-bank"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/584596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=584596"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/584596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/584597"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=584596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=584596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=584596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}