Sydney Sweeney is back for a second American Eagle campaign, this time modeling jean shorts. American Eagle<\/p>\n
She\u2019s back.<\/p>\n
Sydney Sweeney and American Eagle are back together, with the \u201cEuphoria\u201d star modeling a selection of summer-ready jean shorts in her second campaign for the retailer.<\/p>\n
Dubbed \u201cSyd for Short: American Eagle Jean Shorts,\u201d the ads see Sweeney ditching the second half of her name and the lower half of her pants, posing in cutoffs, a baby tee and breezy button-up shirt.<\/p>\n
\u201cWhat brand am I wearing?\u201d the star playfully asks the camera in the accompanying campaign video<\/a>. \u201cYeah, that one.\u201d<\/p>\n The sunny shoot sees Sweeney modeling baby tees and itty-bitty cutoffs. American Eagle<\/p>\n \u201cWhat brand am I wearing?\u201d she playfully asks in the accompanying video. \u201cYeah, that one.\u201d American Eagle<\/p>\n 100% of the proceeds from two styles will go to Crisis Text Line, a mental health support charity. American Eagle<\/p>\n Just like Sweeney\u2019s first AE collab<\/a>, the ads also include custom denim styles designed to support Crisis \u201cThere\u2019s something timeless about a great pair of jean shorts. They\u2019re simple, but they make you feel confident and put-together without trying too hard,\u201d Sweeney shared in a press release.<\/p>\n \u201cCrisis Text Line, a cause so close to my heart, has been a part of this partnership from the beginning. I love knowing that when everyone wears these pieces, they are also a part of something meaningful, that directly helps people who need it.\u201d<\/p>\n Unveiled in July 2025, Sweeney\u2019s debut American Eagle campaign was similarly denim-centric.<\/p>\n However, the ads \u2014\u00a0which praised the 28-year-old star\u2019s \u201cGreat Jeans\u201d \u2014 quickly sparked controversy<\/a> with its play on the word \u201cgenes.\u201d<\/p>\n Sweeney\u2019s first American Eagle campaign praised her \u201cgreat jeans\u201d \u2014\u00a0and proved polarizing. American Eagle<\/p>\n Despite the controversy, the campaign was the brand\u2019s most successful to date. American Eagle<\/p>\n In a press release after the backlash \u2014\u00a0which Sweeney called \u201csurreal\u201d<\/a> \u2014 American Eagle backed their star<\/a>, whose custom designs for the company sold out in mere days.<\/p>\n \u201cWe\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way,\u201d the statement read, in part. \u201cGreat jeans look good on everyone.\u201d<\/p>\n And the actress\u2019 campaign was the brand\u2019s \u201cmost successful to date,\u201d<\/a> according to the company, which reported $1.28 billion in revenue for the quarter her ads was released.<\/p>\n \u201cSweeney is a winner,\u201d AE chief marketing officer Craig Brommers said on an earnings call.<\/p>\n It would appear other retailers are taking note; Sweeney\u2019s lingerie brand, Syrn, launched earlier this year<\/a> with backing from none other than Jeff Bezos.<\/p>\n","protected":false},"excerpt":{"rendered":"Sydney Sweeney is back for a second American Eagle campaign, this time modeling jean shorts. American Eagle She\u2019s…\n","protected":false},"author":2,"featured_media":585311,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[13959,236,91,88,3976,99294,7105],"class_list":{"0":"post-585310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-campaigns","9":"tag-celebrities","10":"tag-celebrity-news","11":"tag-entertainment","12":"tag-fashion","13":"tag-page-six-style","14":"tag-sydney-sweeney"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/585310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=585310"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/585310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/585311"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=585310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=585310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=585310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Text Line<\/a>, a nonprofit that provides 24\/7 mental health support. 100% of the net proceeds of the Syd Jean and the Syd Short, both featuring butterfly details in honor of domestic violence survivors, will be donated to the organization.<\/p>\n