{"id":587359,"date":"2026-04-16T08:11:11","date_gmt":"2026-04-16T08:11:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/587359\/"},"modified":"2026-04-16T08:11:11","modified_gmt":"2026-04-16T08:11:11","slug":"alex-cooper-says-social-media-spat-with-alix-earle-is-not-a-pr-stunt","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/587359\/","title":{"rendered":"Alex Cooper says social media spat with Alix Earle is &#8216;not a PR stunt&#8217;"},"content":{"rendered":"<p id=\"anchor-b24e06\" class=\"body-graf\">Three of social media\u2019s biggest stars are taking their spat to the court of public opinion.<\/p>\n<p><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\" alt=\"NBC News Icon\" class=\"styles_icon__wRwWv\" aria-hidden=\"true\"\/><\/p>\n<p class=\"styles_text__daaVB styles_textLarge__qlzwu\">Subscribe to read this story ad-free    <\/p>\n<p class=\"styles_text__daaVB\">Get unlimited access to ad-free articles and exclusive content.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media-cldnry.s-nbcnews.com\/image\/upload\/rockcms\/2026-01\/arrow-f55fa5.svg\" alt=\"arrow\" class=\"styles_arrow__tnruW\" aria-hidden=\"true\"\/><\/p>\n<p id=\"anchor-ef8aa5\" class=\"body-graf\">Influencers Alex Cooper and Alix Earle, who were rumored to have a <a href=\"https:\/\/www.nbcnews.com\/tech\/tech-news\/alex-cooper-alix-earle-hot-mess-call-her-daddy-what-know-rcna193902\" target=\"_blank\" rel=\"nofollow noopener\">massive fallout last year<\/a>, have exchanged barbs on social media in the past week, renewing fan interest in their purported feud.  <\/p>\n<p id=\"anchor-0c6e36\" class=\"body-graf\">The saga began when Cooper posted <a href=\"https:\/\/www.tiktok.com\/@fathercooper\/video\/7628249946763857182\" target=\"_blank\" rel=\"nofollow noopener\">a TikTok video<\/a> Monday accusing Earle of resharing \u201cpassive-aggressive\u201d social media posts about her. By Wednesday, it had escalated, with Cooper also claiming Barstool Sports podcaster Brianna LaPaglia (known online as Brianna Chickenfry) is \u201cadding onto the fake narrative and dog pile\u201d by calling her a \u201cmean girl.\u201d<\/p>\n<p id=\"anchor-004e08\" class=\"body-graf\">Cooper, whose &#8220;Call Her Daddy&#8221; podcast is among the most listened-to shows, has built a brand with Unwell Network, a subsidiary of the media company Trending, which she founded with her husband, Matt Kaplan. Her millions of listeners, nicknamed the \u201cDaddy Gang,\u201d consider her the go-to voice on relationships, dating and life in your 20s and 30s.<\/p>\n<p id=\"anchor-c4ebbd\" class=\"body-graf\">Earle, meanwhile, exploded in popularity in 2023 while she was a student at the University of Miami by making viral \u201cget ready with me\u201d videos. She now has 8.4 million followers on TikTok and 5.5 million on Instagram. She was <a href=\"https:\/\/www.instagram.com\/p\/CvsI07xri-5\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\">one of the first people Cooper signed for her Unwell Network<\/a>, which has been marketed as a media and production company catering to Generation Z audiences.<\/p>\n<p id=\"anchor-138efa\" class=\"body-graf\">But the partnership was short-lived: Earle, who also hosted a podcast called &#8220;Hot Mess,&#8221; left Unwell last year, after fans noticed the duo had seemed to distance themselves from each other.<\/p>\n<p id=\"anchor-9f98fe\" class=\"body-graf\">The two kept it professional \u2014 until this week, when Cooper\u2019s video marked the first time either of the women has publicly spoken about any such feud.<\/p>\n<p id=\"anchor-8a61ab\" class=\"body-graf\">\u201cI got to call you out here. You\u2019re going to need to get specific and just say what you got to say about me,\u201d Cooper said in the video. \u201cThere\u2019s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself. What\u2019s the beef?\u201d<\/p>\n<p id=\"anchor-e862bc\" class=\"body-graf\">She went on to accuse Earle of creating a &#8220;fake narrative&#8221; that &#8220;happens to be way more interesting than the truth.&#8221;<\/p>\n<p id=\"anchor-671a5e\" class=\"body-graf\">\u201cI know what happened, and so do you,\u201d Cooper said, addressing Earle. \u201cI have nothing to hide when it comes to you and me. So unless you actually have something to say, I\u2019m out. This is over.\u201d<\/p>\n<p id=\"anchor-427c2d\" class=\"body-graf\">&#8220;Okay on it!!&#8221; Earle commented.<\/p>\n<p id=\"anchor-b5903e\" class=\"body-graf\">Earle hasn&#8217;t posted a video directly responding to Cooper&#8217;s callout. However, she shared one of her friends <a href=\"https:\/\/www.tiktok.com\/@alixearle\/video\/7628811400399293727\" target=\"_blank\" rel=\"nofollow noopener\">recording her initial reaction to the TikTok video<\/a>.<\/p>\n<p id=\"anchor-85a1fe\" class=\"body-graf\">In it, Earle appears to laugh in response to part of the video, and she says afterward, \u201cWait, that just literally made my whole day.\u201d<\/p>\n<p id=\"anchor-3e78a5\" class=\"body-graf\">At first, some online speculated that the back-and-forth could be part of a broader publicity stunt. Both creators, who have massive followings, are also entrepreneurs with their own products that they promote. <\/p>\n<p id=\"anchor-2d80b4\" class=\"body-graf\">But on Wednesday, Cooper posted an Instagram story about LaPaglia that appeared to suggest the beef isn\u2019t manufactured. <\/p>\n<p id=\"anchor-a936fc\" class=\"body-graf\">\u201cThis girl on girl s&#8212; needs to stop,\u201d Cooper wrote, adding that she and LaPaglia have never met in person. She went on to post a series of direct messages they exchanged over the years that appear to be friendly. (NBC News hasn\u2019t independently verified the screenshots that were shared.)<\/p>\n<p id=\"anchor-5b28d1\" class=\"body-graf\">\u201cSo speaking of mean girls&#8230; I have never met you in my life,\u201d Cooper wrote in the story. \u201cWhat I just showed is the only interaction we\u2019ve ever had. And you hate me? Wow. Please go back and read the dms. That has never been the nature of our relationship.\u201d<\/p>\n<p id=\"anchor-a03e67\" class=\"body-graf\">She closed her statement with a return to Earle, shutting down rumors that the supposed feud is a publicity stunt: \u201cNow back to Alix. And no this is not a pr stunt.\u201d<\/p>\n<p id=\"anchor-ac6c4c\" class=\"body-graf\">LaPaglia quickly <a href=\"https:\/\/www.tiktok.com\/@ihatebriannachickenfry\/video\/7629076141776702750\" target=\"_blank\" rel=\"nofollow noopener\">responded to Cooper<\/a> with a video of her own, saying those DMs happened \u201cbefore I found out everything about this girl.\u201d She also slammed sleuths who claim the saga is all a publicity stunt, telling them to \u201cget a brain cell.\u201d<\/p>\n<p id=\"anchor-2a4395\" class=\"body-graf\">\u201cI work at Barstool, so Dave introduced me to Alex Cooper. I was a fan of Alex Cooper before I knew the wrath of f&#8212;ing Alex Cooper and what she does to people and how she treats people. I\u2019m friends with Alix Earl. Alix Earl told me everything that transpired between those two two years ago at the Super Bowl. She told me everything.\u201d<\/p>\n<p id=\"anchor-7038fe\" class=\"body-graf\">She didn\u2019t expand on what supposedly happened at the Super Bowl, saying it\u2019s \u201cnot my story to tell.\u201d<\/p>\n<p id=\"anchor-3da6fa\" class=\"body-graf\">\u201cFrom what Alix Earl told me, Alex Cooper is a very, very mean person,\u201d LaPaglia added. <\/p>\n<p id=\"anchor-fd71f0\" class=\"endmark body-graf\">Representatives for Cooper, Earle, LaPaglia and Portnoy didn\u2019t immediately respond to requests for comment.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Three of social media\u2019s biggest stars are taking their spat to the court of public opinion. 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