“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “It’s a modern refinement\u2014elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”<\/p>\n
With global attention turning to Los Angeles and SoFi Stadium set to host a historic run of the world’s biggest sporting events, the Rams are taking the opportunity to raise the bar and evolve their look for the next era.<\/p>\n
Debuting today\u2014and continuing this summer with the introduction of two new uniforms\u2014the Rams’ updated uniform closet delivers a cleaner, bolder and more streamlined aesthetic. The system incorporates subtle, heritage-inspired elements that honor the franchise’s legacy while maintaining a modern, forward-looking identity. The refreshed uniforms are available now at RamsFanShop.com<\/a>, the Rams’ Zillow Draft House retail pop-up at Hollywood Park in Inglewood<\/a> (adjacent to SoFi Stadium) through April 25, and will be available at The Equipment Room on Level 4 at SoFi Stadium starting on Sunday, April 26.<\/p>\n","protected":false},"excerpt":{"rendered":"“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening…\n","protected":false},"author":2,"featured_media":588134,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[1275,32303,99,23724],"class_list":["post-588133","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-marketing","tag-press-release","tag-sports","tag-uniforms"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/588133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=588133"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/588133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/588134"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=588133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=588133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=588133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}