Here\u2019s how to level up your postseason like never before in the NBA App.<\/p>\n
The 2025-26 NBA regular season was a record-setting campaign<\/a> with increased viewership across television, digital and social media, plus historic levels of attendance at NBA arenas.<\/p>\n Here\u2019s a complete look at the highlights from the regular season before the 2026 NBA Playoffs<\/a> tip off this weekend.<\/p>\n Viewership<\/p>\n \u2022 170 million people in the U.S. watched NBA games across ABC\/ESPN, Amazon Prime Video, NBC\/Peacock and NBA TV through the regular season, the most in 24 years and an 86% increase vs. last season.<\/p>\n \u2022 There were 57 telecasts this season that averaged at least 2 million viewers, the most since the 2011-12 regular season. Nineteen telecasts averaged at least 3 million viewers, the most since the 2012-13 regular season.<\/p>\n \u2022 More than 1.3B total hours of live NBA game coverage were consumed on linear and streaming platforms (excluding NBA League Pass) across all measured markets globally, up 93% year-over-year.<\/p>\n Digital & Social<\/p>\n \u2022 The league generated a record 228 billion views on social media this season, up +13% YOY (per: Videocites).<\/p>\n \u2022 In its first season, Tap to Watch drove fans to nearly 20 million live game streams, with nationally televised games making up 75% of that engagement. Usage was driven largely by partners such as Google, social media platforms and the NBA App.<\/p>\n \u2022 Watch hours per user on the NBA App increased by 20% this season.<\/p>\n \u2022 LeBron James finished the season as the most-viewed player on social media, with 2.85 billion views. The Top 10 list of most-viewed players is available here<\/a>.<\/p>\n Attendance<\/p>\n \u2022 The NBA set a league record for total attendance across a three-season span (2023-24 to 2025-26), exceeding 22.18 million fans in total attendance in team arenas for the third time ever.<\/p>\n Business<\/p>\n \u2022 For the fifth consecutive year, the NBA reached record revenue in the Marketing Partnerships and Media Sales business.<\/p>\n \u2022 In a record-breaking year for the franchise, NBA 2K26 is officially the No. 1 selling sports game in the United States and the second-highest selling title across all genres.<\/p>\n