{"id":589546,"date":"2026-04-17T10:12:13","date_gmt":"2026-04-17T10:12:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/589546\/"},"modified":"2026-04-17T10:12:13","modified_gmt":"2026-04-17T10:12:13","slug":"netflix-launching-redesigned-iphone-app-with-vertical-video-feed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/589546\/","title":{"rendered":"Netflix launching redesigned iPhone app with vertical video feed"},"content":{"rendered":"

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After botching its Apple TV app<\/a> with an inferior custom video player, Netflix is updating its iPhone app with a vertical video feed.<\/p>\n

Netflix says the new app is coming in April<\/p>\n

The streamer announced the new app feature in a letter to shareholders<\/a> following its latest earnings report. <\/p>\n

In addition to continued innovation on our new TV UI, after a period of testing and iteration, we are launching an updated mobile experience at the end of the month that includes a vertical video discovery feed. This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want.<\/p>\n

Netflix says the \u201credesigned\u201d app with vertical video will arrive before the end of April.<\/p>\n

We are also redesigning our mobile experience, including the launch of vertical video at the end of the month.<\/p>\n

Separately, Netflix co-founder and Chairman Reed Hastings announced plans to step down from the board.<\/p>\n

Netflix users with Apple TV may choose to believe this is due to the new custom video player.<\/p>\n

Netflix recently launched a games app for subscribers<\/p>\n

Earlier this month, the company launched<\/a> a brand new app for subscribers called Netflix Playground. It includes mini-games that competes with Apple Arcade\u2019s titles<\/a> for a younger audience.<\/p>\n

Last month, the company raised prices<\/a> for each of its plans, including the ad-supported tier.<\/p>\n

In February, Netflix dropped its bid<\/a> to be the new home of HBO following a raised bid by Paramount.<\/p>\n

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FTC: We use income earning auto affiliate links. More.<\/a><\/p>\n

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