{"id":592177,"date":"2026-04-18T17:55:07","date_gmt":"2026-04-18T17:55:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/592177\/"},"modified":"2026-04-18T17:55:07","modified_gmt":"2026-04-18T17:55:07","slug":"netflix-wants-to-expand-its-relationship-with-the-nfl","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/592177\/","title":{"rendered":"Netflix wants to expand its relationship with the NFL"},"content":{"rendered":"<p>Netflix has dipped its toe into the NFL ocean with a pair of Christmas games over the past two seasons. Will there be more NFL on Netflix?<\/p>\n<p>Apparently, yes.<\/p>\n<p>\u201cThe NFL is a great property, and it delivers value as part of our total offering,\u201d Netflix CEO Ted Sarandos said on an earnings call this week, via Matt Yoder of Awful Announcing. \u201c<a class=\"Link\" href=\"https:\/\/awfulannouncing.com\/netflix\/eager-expand-relationship-nfl.html\" target=\"_blank\" rel=\"noopener nofollow\">We are in discussions right now<\/a>, because we think there\u2019s an opportunity to expand the relationship. We\u2019ve learned a lot about what works, and how to value the NFL and live content generally over the last couple of years.\u201d<\/p>\n<p>It\u2019s unclear what the \u201cdiscussions\u201d relate to. YouTube reportedly is <a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/youtube-nfl-move-toward-deal-for-five-2026-games\" target=\"_blank\" rel=\"noopener nofollow\">working on a long-form contract<\/a> with the NFL for the five-game package that was offered to potential partners for 2026; Netflix, YouTube, and Fox <a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/youtube-netflix-fox-are-in-play-for-special-five-game-2026-package\" target=\"_blank\" rel=\"noopener nofollow\">were the three candidates<\/a> as of last weekend.<\/p>\n<p>Could Netflix also be talking to the league about taking over one of the weekly packages?<\/p>\n<p>The full aspirations of Netflix aren\u2019t known. It reportedly \u201c<a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/netflix-would-love-to-televise-nfls-regular-season-opener\" target=\"_blank\" rel=\"noopener nofollow\">would love<\/a>\u201d to televise the first game of the season, which is currently part of the NBC package. Last October, Netflix co-CEO Greg Peters said a full package \u201c<a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/netlix-says-its-unlikely-to-bid-on-an-nfl-package\" target=\"_blank\" rel=\"noopener nofollow\">doesn\u2019t really fit with our strategy<\/a>.\u201d Peters said Netflix wants more games that the streamer can \u201c<a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/netflix-wants-more-nfl-games-it-can-eventize-like-christmas\" target=\"_blank\" rel=\"noopener nofollow\">eventize<\/a>.\u201d<\/p>\n<p>Still, Netflix chief content office Bela Bajaria blurted out in February 2025 the possibility of <a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/is-netflixs-interest-in-sunday-afternoon-nfl-real-or-hypothetical\" target=\"_blank\" rel=\"noopener nofollow\">taking over one of the Sunday afternoon packages<\/a>. And Cowboys owner Jerry Jones has said Netflix will become a \u201c<a class=\"Link\" href=\"https:\/\/www.nbcsports.com\/nfl\/profootballtalk\/rumor-mill\/news\/jerry-jones-nfl-is-excited-about-netflix-becoming-a-huge-part-of-our-future\" target=\"_blank\" rel=\"noopener nofollow\">huge part of our future<\/a>.\u201d<\/p>\n<p>Netflix seems to have a business strategy of being deliberately vague about its words, allowing its actions to do the speaking. And that\u2019s not a bad strategy. It keeps competitors on their toes. It also allows Netflix to eventually say that what it gets is exactly what it wanted.<\/p>\n<p>The reality remains that most of the packages will be available after 2029, with the Monday night games coming up after 2030. Given the new pressure on the NFL regarding the potential limits of its antitrust exemption, the easiest packages to shift to Netflix would be the two that are currently on paid platforms: Thursday night on Amazon and Monday night on ESPN.<\/p>\n<p>This assumes the NFL even cares about the potential <a class=\"Link\" href=\"https:\/\/www.youtube.com\/watch?v=xR5C88rcDDk\" target=\"_blank\" rel=\"noopener nofollow\">consequences<\/a> of plucking another package from free TV. If it doesn\u2019t, Netflix could be in play to get whatever it\u2019s willing to pay for.<\/p>\n<p>Maybe, in the end, it won\u2019t be a traditional package. Maybe Netflix will have an annual selection of, say, 10 games that will include the first game of the season, one or more international games that land in prime-time windows, a Halloween game, a Veterans Day game, a Thanksgiving Eve game, one or more Thanksgiving games, one or more Black Friday games, a Christmas Eve game, one or more Christmas games, the last game of the regular season, and\/or other games that don\u2019t fit within the parameters of the traditional weekly windows.<\/p>\n<p>However it goes, it\u2019s safe to think more games will be going to Netflix. Sooner or later and probably sooner.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix has dipped its toe into the NFL ocean with a pair of Christmas games over the past&hellip;\n","protected":false},"author":2,"featured_media":592178,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-592177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/592177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=592177"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/592177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/592178"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=592177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=592177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=592177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}