{"id":599529,"date":"2026-04-22T12:14:18","date_gmt":"2026-04-22T12:14:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/599529\/"},"modified":"2026-04-22T12:14:18","modified_gmt":"2026-04-22T12:14:18","slug":"the-next-evolution-of-the-verges-homepage-is-here","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/599529\/","title":{"rendered":"The next evolution of The Verge\u2019s homepage is here"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">When we updated our homepage in 2022, our primary goal was simple: <a href=\"https:\/\/www.theverge.com\/2022\/9\/13\/23349876\/the-verge-website-redesign-new-newsfeed-blogs-logo\" rel=\"nofollow noopener\" target=\"_blank\">The Verge should be fun to read, every time you visit<\/a>. With that update, we introduced the homepage StoryStream and Quick Posts, and it was built to redesign the relationship we have with you, our audience.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It\u2019s been almost four years since then, and a lot has changed. <a href=\"https:\/\/www.theverge.com\/c\/23972308\/twitter-x-death-tweets-history-elon-musk\" rel=\"nofollow noopener\" target=\"_blank\">The fall of Twitter<\/a>, the rise of AI, and <a href=\"https:\/\/www.theverge.com\/24167865\/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience\" rel=\"nofollow noopener\" target=\"_blank\">major shifts<\/a> in how people discover and follow news have reshaped how readers find us and engage with our journalism. In all of that, one thing has become especially clear: You, our readers, are not a monolith.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Some of you visit multiple times a day, every day. Others check in a few times a week. Some start with the homepage. Others come via RSS or newsletters. We\u2019re lucky to have an audience that is both broad and deeply loyal. But it also means a single, fixed homepage has a hard time serving everyone well.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">One issue stood out in particular: Some of our best work simply didn\u2019t stay visible long enough. Stories would move quickly through the reverse chronological feed and risk being pinned, breaking the flow of that feed, or compete for limited space in top stories. This meant some of our great reporting and ambitious packages could be easy to miss.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">This update is our first attempt at better balancing our work, which is part magazine, part firehose of news.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">On desktop, that means separating those two modes more clearly. The left side of the homepage is now where we highlight our top stories of the day, followed by story sets, which are collections of stories around a topic. These might center on a live event, a major news moment, or a larger package. The goal is simply to give important work more room to breathe and more time to be seen.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The reverse chronological feed isn\u2019t going away. It now lives on the right side of the homepage as an uninterrupted stream of everything we publish. No pinned stories, no non-chronological interruptions. Just the latest articles and Quick Posts, in order. Behind a toggle, you\u2019ll <a href=\"https:\/\/www.theverge.com\/bulletin\/710925\/the-verge-is-getting-way-more-personal-with-following-feeds\" rel=\"nofollow noopener\" target=\"_blank\">still find the Following feed<\/a>, with updates from the topics and authors you care about most.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Elsewhere on the page, we\u2019re continuing to surface collections of articles like Most Popular and Most Discussed, along with the latest from key areas we cover, including tech and reviews.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">On mobile, these same ideas translate into feeds you can toggle between at the top of your screen.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">All of this is meant to make it easier to move between two very real ways of reading The Verge: seeing our biggest reporting and what we think is most important, or diving into the firehose to pick what is most important to you.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">We\u2019ve created a new <a href=\"https:\/\/www.theverge.com\/verge-product-updates\" rel=\"nofollow noopener\" target=\"_blank\">Verge product updates page<\/a> where we\u2019ll share what we\u2019re working on and what we ship. We\u2019ve also started a user research group because we want to hear directly from you as we make decisions about what to build or iterate on next. In some cases, we\u2019ll even share and test ideas before they roll out more broadly. We did that with this version of the homepage.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">To be clear, we don\u2019t expect this homepage will solve everything for everyone. It\u2019s shorter than the previous version by design because we plan to add to it and evolve it over time.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">There\u2019s a lot more we want to explore! Maybe logged-in users can choose whether they land on Top Stories or Latest by default. Maybe articles you\u2019ve already read are grayed out, making it easier to find something new to read. Maybe we try entirely new ways of organizing our work altogether! Some of these ideas will land. Some won\u2019t. That\u2019s part of the process we will be working with going forward.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">And this goes beyond the homepage: We\u2019re working on getting dark mode out this year (finally), launching an app, and experimenting with federation. There are so many possibilities, and we\u2019re excited to hear what you care about the most.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">This approach will take time to fully ramp up, and not every change will feel immediately valuable to every reader. But our goal remains the same: The Verge should be fun to read, every time you visit. We\u2019re confident working this way, in the open and in collaboration with you, our readers, is how we all get there.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">It takes a lot of people to rethink a homepage.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">This experience was brought to life by the Verge product team, with contributions and support from teams across The Verge, including editorial, audience, art and design, and customer support. We also partnered closely with teams across Vox Media, including ads, analytics, and QA.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Big thanks to Nilay, Helen, and David for their guidance and support throughout.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">We\u2019ll keep sharing what we\u2019re building next on our <a href=\"https:\/\/www.theverge.com\/verge-product-updates\" rel=\"nofollow noopener\" target=\"_blank\">product updates feed<\/a>. Follow along \u2014 tell us what\u2019s working, what\u2019s not, and what you want to see more of. We want to hear it all!<\/p>\n<p>Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.William JoelClose<img alt=\"William Joel\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/04\/WILLIAM_JOEL.0.jpg\"\/><\/p>\n<p>William Joel<\/p>\n<p>Executive Creative Director<\/p>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/william-joel\" rel=\"nofollow noopener\" target=\"_blank\">See All by William Joel<\/a><\/p>\n<p>BulletinClose<\/p>\n<p>Bulletin<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/bulletin\" rel=\"nofollow noopener\" target=\"_blank\">See All Bulletin<\/a><\/p>\n<p>Verge Product UpdatesClose<\/p>\n<p>Verge Product Updates<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/verge-product-updates\" rel=\"nofollow noopener\" target=\"_blank\">See All Verge Product Updates<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"When we updated our homepage in 2022, our primary goal was simple: The Verge should be fun to&hellip;\n","protected":false},"author":2,"featured_media":599530,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[229948,74,260992],"class_list":["post-599529","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-bulletin","tag-technology","tag-verge-product-updates"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/599529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=599529"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/599529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/599530"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=599529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=599529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=599529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}