{"id":605903,"date":"2026-04-25T16:26:15","date_gmt":"2026-04-25T16:26:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/605903\/"},"modified":"2026-04-25T16:26:15","modified_gmt":"2026-04-25T16:26:15","slug":"mel-robbins-pure-genius-protein-shots-available-nationwide-at-target","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/605903\/","title":{"rendered":"Mel Robbins\u2019 Pure Genius Protein Shots Available Nationwide at Target"},"content":{"rendered":"

\n\tMel Robbins\u2019 <\/a>Pure Genius Protein shots have secured their first nationwide retailer \u2014 Target<\/a> Corp.<\/p>\n

\n\tAccording to Robbins, who spoke to WWD by phone from Detroit, where she was in the middle of her nationwide \u201cLet Them\u201d tour, since launching in January, Pure Genius Protein has surpassed $1 million in sales and immediately sold out.\u00a0<\/p>\n

\n\t\u201cWe\u2019ve sold out of product three times since then, and it\u2019s been wild,\u201d said Robbins, a lawyer, podcast host and author of \u201cThe Let Them Theory.\u201d<\/p>\n

\n\t\u201cI haven\u2019t even promoted this all out, because I wanted to make sure that the medical and the scientific advisers and the doctors that recommend this were the reason why people trusted trying it. I was trying to solve a problem that I have in my life, which is how to make getting high-quality, low-calorie protein delicious and fun and easy and I am so happy and proud about how it\u2019s been received.\u201d<\/p>\n

\n\tIts expansion into Target<\/a> marks a significant next chapter for the brand, of which she is a cofounder.<\/p>\n

\n\t\u201cIt\u2019s a pinch-me moment,\u201d Robbins said of the Target launch. \u201cShopping at Target has been a part of my life from being a busy mom with two young kids, raising them all the way through college. I always discover things there that just seem cool, and they just have this way of introducing you to brands.\u201d<\/p>\n

\n\tPure Genius Protein is a protein shot containing 23 grams of protein in a 3.38 oz bottle. Developed by a team of scientific and nutritional experts, Pure Genius Protein Shots are 100 calories, have zero sugar and zero fat, and are gluten-free. At Target, they will be available in a four-pack format priced at $16.79 in three flavors: strawberry guava, blueberry lemonade and pineapple.<\/p>\n

\n\t\u201cWe couldn\u2019t be more excited to partner with Mel and welcome Pure Genius Protein to Target,\u201d said Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target. \u201cWe share a commitment with Mel to delight busy families with easy and effective solutions for everyday life. Pure Genius Protein provides our guests with the convenient, quality and innovative wellness<\/a> products they expect from Target.\u201d<\/p>\n

\n\tPure Genius Protein\u2019s founding scientific advisory team includes Dr. Dawn Mussallem, a double-board-certified lifestyle medicine, integrative oncologist and longevity medicine physician; Dr. Amy Shah, a double-board-certified physician; Dr. Betsy Grunch, a board-certified neurosurgeon; Dr. Jeff Karp, a professor and biomedical innovators, and Dr. Rocio Salas-Whalen, a board-certified endocrinologist and obesity medicine specialist.<\/p>\n

\n\tAlso joining the scientific adviser board is Lucia Aronica, an adjunct professor at Stanford University School of Medicine, whose focus is epigenetics and nutrigenomics.<\/p>\n","protected":false},"excerpt":{"rendered":"Mel Robbins\u2019 Pure Genius Protein shots have secured their first nationwide retailer \u2014 Target Corp. According to Robbins,…\n","protected":false},"author":2,"featured_media":605904,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[97,269,7600,6594,673],"class_list":{"0":"post-605903","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-health","9":"tag-nutrition","10":"tag-retail","11":"tag-target","12":"tag-wellness"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/605903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=605903"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/605903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/605904"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=605903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=605903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=605903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}