{"id":611929,"date":"2026-04-28T21:07:13","date_gmt":"2026-04-28T21:07:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/611929\/"},"modified":"2026-04-28T21:07:13","modified_gmt":"2026-04-28T21:07:13","slug":"openai-ceos-identity-verification-company-announced-fake-bruno-mars-partnership-due-to-mistaken-identity","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/611929\/","title":{"rendered":"OpenAI CEO\u2019s Identity Verification Company Announced Fake Bruno Mars Partnership Due To Mistaken Identity"},"content":{"rendered":"<p>On April 17, 2026, Sam Altman\u2019s other AI company, Tools For Humanity, announced a partnership with Bruno Mars as he embarks on his <a href=\"https:\/\/www.vice.com\/en\/article\/bruno-mars-6-dates-added-2026-tour\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Romantic Tour<\/a>. The announcement coincided with the company\u2019s Concert Kit tool, which allegedly allows \u201cverified humans\u201d to access VIP tickets and concert experiences. <\/p>\n<p>However, Bruno Mars\u2019 management and Live Nation <a href=\"https:\/\/www.wired.com\/story\/sam-altman-orb-company-bruno-mars-partnership-fake\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">released a joint statement<\/a> on April 22, claiming that the partnership didn\u2019t exist. \u201cTo be clear, we were never even approached by [Tools For Humanity], nor were we in any discussions regarding a partnership or tour access,\u201d the statement read. \u201cWe first learned that our tour was being used to promote their project after their keynote made those initial claims.\u201d<\/p>\n<p>Those claims originated from TFH\u2019s chief product officer, Tiago Sada, during a company event. The company then published a post on its website including Sada\u2019s quote about Bruno Mars\u2019 Romantic Tour. Eventually, word got back to Mars\u2019 team.<\/p>\n<p>AI Company Executive Gets His Marses Confused, Is Actually Partnering with Jared Leto\u2019s Band<\/p>\n<p>The initial post on Tools For Humanity\u2019s website has <a href=\"https:\/\/world.org\/blog\/announcements\/concert-kit-tickets-for-fans-not-ticket-bots\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">since been edited <\/a>to correct the false information. A spokesperson also confirmed the company \u201cdoes not have any agreement with Bruno Mars to test or feature Concert Kit.\u201d Additionally, \u201cthere is no association or affiliation with the artist or his tour.\u201d<\/p>\n<p>Tools For Humanity is actually partnering with Thirty Seconds to Mars on their 2027 European tour. While TFH has not disclosed the actual reason for the false Bruno Mars announcement, it looks a bit like a case of mistaken identity. Pretty ironic, since the company\u2019s whole shtick is supposedly verifying human identities.<\/p>\n<p>The company launched in 2019 initially as a way to verify human identities in online spaces to prevent fraud. This included live music monopoly <a href=\"https:\/\/www.vice.com\/en\/article\/jury-labels-live-nation-illegal-monopoly-whats-next-for-live-music\/\" id=\"1979972\" rel=\"nofollow noopener\" target=\"_blank\">Live Nation-Ticketmaster<\/a>, which is often plagued by bots and scammers. In 2023, TFH launched a physical identity verification device in the form of an orb that scans human irises.<\/p>\n<p>Unfortunately, the orb does not also tell fortunes, which is clearly a major design flaw. If it did, they\u2019d probably be able to prevent this Mars mix-up before it happened. <\/p>\n","protected":false},"excerpt":{"rendered":"On April 17, 2026, Sam Altman\u2019s other AI company, Tools For Humanity, announced a partnership with Bruno Mars&hellip;\n","protected":false},"author":2,"featured_media":611930,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,45290,216,19643,74],"class_list":["post-611929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-bruno-mars","tag-music","tag-noisey","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/611929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=611929"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/611929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/611930"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=611929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=611929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=611929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}