{"id":619144,"date":"2026-05-02T11:45:10","date_gmt":"2026-05-02T11:45:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/619144\/"},"modified":"2026-05-02T11:45:10","modified_gmt":"2026-05-02T11:45:10","slug":"ford-ceo-jim-farley-says-company-is-focusing-on-making-its-vehicles-more-affordable","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/619144\/","title":{"rendered":"Ford CEO Jim Farley says company is focusing on making its vehicles more affordable"},"content":{"rendered":"<p>Ford CEO Jim Farley says making vehicles more affordable must be a priority for the industry, and he told CBS News in an exclusive interview Friday that his company is taking steps to do just that.<\/p>\n<p>When asked whether Americans can afford the price of new cars today, Farley responded, &#8220;Some Americans can.&#8221;<\/p>\n<p>&#8220;But we need to do a great job as a brand, and as an industry, to make our vehicles more affordable,&#8221; he continued. &#8220;I think you&#8217;re certainly going to see that at Ford over the next couple of years.&#8221;<\/p>\n<p>According to\u00a0<a href=\"https:\/\/www.kbb.com\/car-news\/average-new-car-price-rises-gas-prices-have-little-effect\/\" target=\"_blank\" rel=\"noopener nofollow\">data<\/a>\u00a0from Kelley Blue Book, the average price of a new car is nearly $50,000 \u2014 30% higher than in 2019 \u2014 and consumers are also being hit by sharply higher fuel prices.<\/p>\n<p>Farley says Ford&#8217;s goal is to offer some of its new models at prices of $40,000 or less. <\/p>\n<p>&#8220;Most of our new models are going to be more affordable versions,&#8221; Farley said. &#8220;We are going to offer more choice in those kind of price points, around $40,000, less than $40,000. The trick is to make them in America. And to do that we need, you know, affordable parts from around the world.&#8221;<\/p>\n<p>He also pointed to a new promotion in which Ford will sell nearly all its new vehicles through July 4 at employee pricing. He acknowledged that prices are a concern for many Americans.<\/p>\n<p>&#8220;That is why we&#8217;re coming up with more affordable vehicles,&#8221; Farley said. &#8220;And that&#8217;s why we&#8217;re offering employee pricing, and $399 to $499 leases, and why we have more affordable versions of the F-150, and Explorer, our most popular models.&#8221;<\/p>\n<p>President Trump in a Truth Social post Friday <a href=\"https:\/\/www.cbsnews.com\/news\/trump-eu-tariffs-vehicles-25\/\" data-invalid-url-rewritten-http=\"\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a>\u00a0he would implement a 25% tariff on European-made vehicles \u2014 up from the 15% tariff that was put in place last year \u2014 saying the European Union is not complying with the trade deal reached last August. Farley said he didn&#8217;t want to comment on specific trade policy, but said the focus should be on dealing with the rapidly growing Chinese auto market, which is focused on lower-priced vehicles than typically come from Europe.<\/p>\n<p>\n          More from CBS News\n        <\/p>\n<p>\n                Go deeper with The Free Press\n              <\/p>\n<p class=\"content__tags__label\">In:<\/p>\n","protected":false},"excerpt":{"rendered":"Ford CEO Jim Farley says making vehicles more affordable must be a priority for the industry, and he&hellip;\n","protected":false},"author":2,"featured_media":619145,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[106,28,87130,155871],"class_list":["post-619144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-auto-industry","tag-business","tag-ford-f-150","tag-ford-motor-company"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/619144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=619144"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/619144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/619145"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=619144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=619144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=619144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}