{"id":626892,"date":"2026-05-06T13:19:17","date_gmt":"2026-05-06T13:19:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/626892\/"},"modified":"2026-05-06T13:19:17","modified_gmt":"2026-05-06T13:19:17","slug":"playreplay-raises-12m-for-local-tennis-court-line-calling-tech","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/626892\/","title":{"rendered":"PlayReplay Raises\u00a0$12M for Local Tennis Court Line-Calling Tech"},"content":{"rendered":"

\n\tStockholm-based tennis<\/a> tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play.<\/p>\n

\n\tPlayReplay<\/a> has been used in 350,000 sessions, covering matches ranging from 12-year-olds\u2019 tournaments to college and professional events. Four small cameras attached to the net track the ball in real time, offering live calls or the ability for players to challenge. PlayReplay generally sees competitors challenging fewer than five balls combined over a competitive match.\u00a0<\/p>\n

\n\t\u201cIt also has an effect on all the calls that are not being made,\u201d PlayReplay CEO Hans Lundstam said, \u201cbecause if you have this system on the court, people just behave better.\u201d<\/p>\n

\n\tThe raise, led by Alfv\u00e9n & Didrikson, values PlayReplay at more than $50 million. Other investors include Centre Court Capital, ExM Investment Partners, Charbe Partners, Crimson Sports Capital and a LionTree-managed fund.\u00a0USTA Ventures invested in PlayReplay in 2024.<\/p>\n

\n\tElectronic line-calling is now used across men\u2019s and women\u2019s pro tour events above the 250 level, with Roland Garros the lone fully human-judged holdout among the sport\u2019s four Grand Slams. Last week, the USTA announced that its 67 men\u2019s and women\u2019s hard-court tourneys on the USTA Pro Circuit will feature ELC for the first time using PlayReplay.\u00a0<\/p>\n

\n\tAt lower levels, ball-tracking video technology can also be used for training sessions and performance analysis. While connected on-court cameras could one day monitor for abusive behavior or other misdeeds from anyone on court, PlayReplay already works to lower the temperature and frequency of disagreements.\u00a0<\/p>\n

\n\t\u201cThe [digital] accuracy that it\u2019s up against is your opponent\u2019s eyesight, and it\u2019s obviously considerably better than that,\u201d USTA senior director of digital and business strategy Michael Hughes said. \u201cThe biggest point of feedback that we\u2019ve gotten, particularly from parents of junior players, is now my kid can just calm down and play.\u201d<\/p>\n

\n\tIn rec competitions, participants also can turn to the cameras to assess a shot rather than making a close call in the first place. In other situations, the tracking helps players remember the score of a game. The decorum that once existed around fairly calling balls now governs how often players ask to review a call. Hughes said the tech helps the USTA with its mission to attract and retain players, with the goal of reaching 35 million players by 2035.<\/p>\n

\n\t\u201cIn a recent junior finals match, a critical call everyone in the lobby thought was in was challenged and overturned on PlayReplay,\u201d said Stephan Woods, who runs Apex Racket and Fitness in Portland, Maine. \u201cThe players simply moved on and kept competing. It\u2019s taken the heat out of controversial calls and kept the focus where it belongs: on the game.\u201d<\/p>\n

\n\tPlayReplay charges facilities $3,500-4,500 per court per year for the technology; the company pitches that managers are then able to increase the price for reservations and tournament entrances. With the new funding, PlayReplay intends to expand its geographic footprint while also developing support for other racquet sports, such as pickleball. The U.S. is already its biggest market, Lundstam said.<\/p>\n

\n\tCompanies including Sony<\/a> have continued advancing the speed and accuracy of top-level computer-based officiating<\/a> aids. At the same time, cheaper versions of the tech seem destined to track smaller sporting events worldwide.<\/p>\n

\n\t\u201cThis type of technology broadly,\u201d Hughes said, \u201cI would love to see it used on every tennis court in America.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at…\n","protected":false},"author":2,"featured_media":626893,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[10690,23185,99,428,28612],"class_list":["post-626892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-analytics","tag-officiating","tag-sports","tag-tennis","tag-youth-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/626892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=626892"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/626892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/626893"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=626892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=626892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=626892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}