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Just Women’s Sports has become the new emerging media partner of the WNBA ahead of its 30th season.<\/p>\n
Just Women’s Sports<\/p>\n
Just Women\u2019s Sports, a media company dedicated solely to women\u2019s sports content has just announced an exclusive emerging media partnership with the WNBA ahead of the league\u2019s 30th season. <\/p>\n
As part of the partnership, Just Women\u2019s Sports will distribute official WNBA game highlights across its digital and social platforms, support league marketing efforts, and work with the WNBA to develop sponsored content opportunities throughout the season, with a marquee presence at the 2026 All-Star Game.<\/p>\n
This is a landmark partnership for the company, as they have been working directly with the NWSL, and will now be operating in and assisting the two most followed and watched women\u2019s professional sports leagues in the United States.<\/p>\n
Haley Rosen, Founder and CEO of Just Women’s Sports.<\/p>\n
Just Women’s Sports<\/p>\n
Just Women\u2019s Sports founder and CEO Haley Rosen said about the deal, \u201cI think this is a huge opportunity on both fronts. We have had a great relationship with the WNBA for a long time and we are really excited to formalize this and put our two brands together.\u201d<\/p>\n
She further explained, \u201cObviously the WNBA has just exploded into a total juggernaut, but also our belief is that this is just the beginning of the ride. I think the ability to team up, absolutely pours gas on the fire, this is huge for both sides.\u201d <\/p>\n
She continued, \u201cFor them, we touch a 115 million monthly, I think we have built a home base for women\u2019s sports fans. I think it is a partnership that makes a ton of sense.\u201d<\/p>\n
Just Women\u2019s Sports Audience Reach and Business Growth<\/p>\n
Just Women\u2019s Sports is a force in the media space, as it has established and built a core audience in just six years since its launch in 2020. To date, the company has 4.5+ million cross-platform followers and a month reach across their digital and social platforms of 115 million. <\/p>\n
Their revenue has more than doubled year-over-year and they have been able to secure partnerships with Fortune 500 companies including Amazon Prime, Ally, Microsoft, Google, Planet Fitness, Under Armour, Culver\u2019 and Intuit Turbo Tax. These companies are hungry for the Just Women\u2019s Sports audience that is young and digital first. <\/p>\n
Their investor portfolio includes several venture capitalist funds, but also athlete investors in Kevin Durant, Billie Jean King, Allyson Felix, Abby Wambach, Hilary Knight and Sam Kerr.<\/p>\n
Just Women\u2019s Sports Investment in Women\u2019s Basketball<\/p>\n
WNBA legend Angel McCoughtry and broadcaster Ros Gold-Onwude are the stars of Court Vision, Just Women’s Sports newest show dedicated to all things women’s basketball.<\/p>\n
Just Women’s Sports<\/p>\n
Just Women\u2019s Sports has already highly invested in women\u2019s basketball, reflected by the recent launch of Court Vision, a weekly women\u2019s basketball talk show hosted by WNBA legend Angel McCoughtry and veteran broadcaster Ros Gold-Onwude, as well as Between the Lines, a series hosted by basketball icon Lisa Leslie.<\/p>\n
Rosen expressed the importance of having former players and women\u2019s sports media veterans at the forefront of their digital series, talking and providing authentic storytelling about women\u2019s sports and athletes. She said, \u201cI think for a long time, it was difficult to follow women\u2019s sports, get the basics, the news, the highlights, and see the standings. I think we take it for granted on the men\u2019s side, but that simply did not exist on the women\u2019s side for years.\u201d<\/p>\n
She continued, \u201cThat was the muscle we were bound and focused on for years. We feel like we have hit a point where that is bread and butter of what we do. We felt we were hitting the point where fans wanted us to go deeper. We felt it was really important to start building out trusted voices, this roster of authority about the leagues, and what is going on.\u201d<\/p>\n
Further, Rosen believes the job of Just Women\u2019s Sports is to \u201conboard the next 10 million women\u2019s sports fans\u201d and \u201cmake it easy to be a fan, easy to consume the content, easy to engage and go deeper and have these conversations\u201d around this space, like the WNBA. <\/p>\n
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