{"id":629181,"date":"2026-05-07T16:06:10","date_gmt":"2026-05-07T16:06:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/629181\/"},"modified":"2026-05-07T16:06:10","modified_gmt":"2026-05-07T16:06:10","slug":"coach-partnering-with-wnbas-new-york-liberty-team","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/629181\/","title":{"rendered":"Coach Partnering With WNBA’s New York Liberty Team"},"content":{"rendered":"

\n\tCoach<\/a> has now become a partner of the New York Liberty, one of the oldest teams within the Women\u2019s National Basketball Association.<\/p>\n

\n\tThe Liberty is one of the league\u2019s three original franchises and is currently prepping for its 30th season, which will kick off on Friday.<\/p>\n

\n\tAs reported, Coach is the official handbag partner of the WNBA<\/a>, a deal that is now entering its second year.<\/p>\n

\n\tThe\u00a0partnership with the Liberty will include an\u00a0installment\u00a0of Coach<\/a>\u2019s new conversation\u00a0series, Coach Story Sessions, featuring key players from the the team, as well as a\u00a0stop on the brand\u2019s spring Tabby Tour. It will also feature a special\u00a0#BookTok-inspired\u00a0social series, the \u201cCourtside Book Club,\u201d\u00a0with\u00a0Liberty players \u2014 and the team\u2019s mascot, Ellie the Elephant \u2014selecting a reading list for each quarter of the season.\u00a0<\/p>\n

\n\tAdditionally, the brand will continue its\u00a0Courtside Five initiative at upcoming Liberty\u00a0games and will highlight its Tabby bag in the team\u2019s home arena at the Barclays Center throughout the season.\u00a0Courtside Five is a marketing initiative launched by the brand and the league that spotlights influencers, models and Coach ambassadors when they attend games.<\/p>\n

\n\t\u201cAt Coach, we champion a community of courageous individuals who are expanding the boundaries of self-expression. Our partnership with the New York\u00a0Liberty\u00a0and the WNBA<\/a> is central to that vision \u2014 platforming women who are redefining the intersection of sport, style and culture,\u201d said Joon Silverstein, chief marketing officer at Coach<\/a>. \u201cThis collaboration reflects the kind of co-creation we value most: long-term partnerships that spark both cultural conversations and moments meaningful to Gen Z. We know that self-expression is unfolding across every\u00a0facet\u00a0of culture today, and sport is an essential part of that story.\u201d\u00a0\u00a0<\/p>\n

\n\t\u201cStorytelling is at the heart of how we continue to grow the game, and this partnership with Coach allows us to tell the New York Liberty story in a truly meaningful way,\u201d added Keia Clarke, chief executive officer of the New York Liberty. \u201cAs we enter our 30th season, we are proud of the culture, community and authenticity that\u00a0define\u00a0us as an original WNBA<\/a> franchise. Like the Liberty, Coach was born in New York and has grown into a global brand, making this partnership a powerful opportunity to deepen our connection with fans and celebrate the stories that make this city and this franchise so special.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Coach has now become a partner of the New York Liberty, one of the oldest teams within the…\n","protected":false},"author":2,"featured_media":629182,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[11986,124706,99,434],"class_list":["post-629181","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-coach","tag-sponsorship","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/629181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=629181"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/629181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/629182"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=629181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=629181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=629181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}