{"id":629646,"date":"2026-05-07T21:24:23","date_gmt":"2026-05-07T21:24:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/629646\/"},"modified":"2026-05-07T21:24:23","modified_gmt":"2026-05-07T21:24:23","slug":"rossby-financial-launches-advisor-profitability-tool","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/629646\/","title":{"rendered":"Rossby Financial Launches Advisor Profitability Tool"},"content":{"rendered":"

Rossby Financial<\/a>, a Melbourne, Fla.-based registered investment advisor platform launched in March 2023, has introduced an Advisor Profitability Calculator, a free tool on the firm\u2019s website that allows advisors to compare their current cost structure to Rossby\u2019s.\u00a0<\/p>\n

The calculator provides a cost-volume-profit analysis, a managerial accounting tool that examines how changes in costs, sales volume and prices affect profit. It takes a number of data points from an advisor, including their AUM, gross production, tech fees, E&O costs, payout rate, revenue mix and variable cost attribution.\u00a0<\/p>\n

The tool then provides a direct cost-volume-profit analysis and the advisor\u2019s breakeven per account.\u00a0<\/p>\n

\u201cVery\u00a0few advisors actually know their true profitability,\u201d said Andrew Evans, CEO of Rossby. \u201cThey don\u2019t really know what the break-even point is on every client, on every account, on that relationship. They really don\u2019t know. And a lot of them don\u2019t know because they don\u2019t break down their costs in an easy or very effective way.\u201d<\/p>\n

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Of course, because the company wants to generate interest, there\u2019s an additional section of the calculator that lets an advisor see what they\u2019d be paying on Rossby\u2019s platform. Rossby\u2019s pricing structure is a bit different than others, so the calculation is different. Rossby does not charge basis points, and there are no payouts. The firm charges a fixed rate for an office to be a partner firm, plus a charge for each additional licensed person and for each account. The calculation is based on the number of licensed people in the office and the number of accounts.\u00a0<\/p>\n

Evans launched Rossby in 2023 because he was tired of waiting for the industry to catch up with the rest of the world in terms of technology and \u201cantiquated\u201d pricing. He thought advisors should have greater flexibility in selecting and paying for the tools and services that best suit their practice\u2019s needs. The firm now has about $900 million in total assets.\u00a0<\/p>\n

Rossby will provide the essential tools an advisor needs, at a minimum, to run an advisory business, including performance reporting, books and records, archiving and surveillance.\u00a0<\/p>\n

\u201cYou could say we\u2019re just trying to bring the modern world of pricing into the industry,\u201d Evans said. \u201cThere\u2019s nothing we\u2019re doing in terms of how we price or what we do that\u2019s magical. We just see it more as a cost-to-value ratio that other firms just haven\u2019t adjusted to because that\u2019s the way they\u2019ve always done it. We\u2019re just trying to buck that trend.\u201d<\/p>\n

Nexus Strategy President Tim Welsh said there are many models out there for renting out the back office, but a flat-fee model is not scalable. A basis point model incentivizes advisors to grow.\u00a0<\/p>\n

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Welsh also pointed out that it\u2019s essentially just a lead-generation tool for Rossby.\u00a0<\/p>\n

\u201cI take your test. I fill out your little form here. Now they know exactly how much money I have,\u201d Welsh said. \u201cAll these benchmarking studies we used to do in the past, it was really just to cherry-pick. The advisor typed in, \u2018I have $100 million. Here\u2019s my profitability.\u2019 And we go, \u2018Look at this firm. This firm is killing it. They are so much more profitable than anyone else. Let\u2019s give them a call and see if we can buy them.’\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Rossby Financial, a Melbourne, Fla.-based registered investment advisor platform launched in March 2023, has introduced an Advisor Profitability…\n","protected":false},"author":2,"featured_media":629647,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[28,147,530],"class_list":["post-629646","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/629646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=629646"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/629646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/629647"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=629646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=629646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=629646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}