{"id":632,"date":"2025-07-11T05:04:06","date_gmt":"2025-07-11T05:04:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/632\/"},"modified":"2025-07-11T05:04:06","modified_gmt":"2025-07-11T05:04:06","slug":"puig-home-of-creativity-book-fetes-the-companys-110-plus-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/632\/","title":{"rendered":"\u2018Puig, Home of Creativity\u2019 Book Fetes the Company\u2019s 110-Plus Years\u00a0"},"content":{"rendered":"

\n\tPARIS \u2013\u00a0Puig<\/a> is celebrating its more than 110 years of existence with a new book<\/a>, called \u201cPuig<\/a>, Home of Creativity.\u201d<\/p>\n

\n\tThe 148-page tome published by Rizzoli will be sold in select bookstores starting Sept. 2. It focuses on the legacy, values and brands that comprise the company founded by the Puig family, as well as a snapshot of the group\u2019s present and future.\u00a0<\/p>\n

\n\t\u201cIn the last few years we have been forced to talk more about Puig than just the brands that we have under our umbrella,\u201d explained Marc Puig, chairman and chief executive officer of the company. That was particularly true since the group went public in May 2024.<\/p>\n

\t\t\t\t\t\t\"Marc<\/p>\n

\t\t\t\t\tMarc Puig<\/p>\n

\t\t\t\t\t\t\t\t\tPhoto by Gaspar J. Ruiz Lindberg\/Couretsy of Puig<\/p>\n

\n\t\u201cWhen the 110-year anniversary arrived, we felt that many of the stories and things that had happened over the last decade were worth putting in black and white,\u201d he said, adding this was important for the world \u2014 as well as company employees \u2014 to see.<\/p>\n

\n\t\u201cIt\u2019s a good reflection of the essence of who we are,\u201d the executive said. \u201cPuig, Home of Creativity\u201d was fashioned to reflect the company\u2019s spirit. It is also meant to complement the book<\/a> Puig published to mark its centenary, called \u201cPuig, 100 Years of a Family Business.\u201d<\/p>\n

\n\t\u201cThe 100-year anniversary was an homage to the second generation,\u201d said Puig. At the time, three of the four of the family members who made that up were still alive. But by today, all of them have passed away.\u00a0<\/p>\n

\n\t\u201cThis book is more a legacy for the next generation, because now we\u2019re transitioning, from the family point of view, from the third to the fourth generation,\u201d said Puig. \u201cThis book is a platform of where we are going.\u201d\u00a0<\/p>\n

\n\tThe company \u2014 with fashion and beauty brands including Rabanne, Carolina Herrera, Dries Van Noten and Jean Paul Gaultier \u2014 has been developing strongly. Last year Puig\u2019s sales were 4.79 billion euros. Its products are sold in over 150 countries.<\/p>\n

\t\t\t\t\t\t\"Rabanne's<\/p>\n

\t\t\t\t\tRabanne\u2019s iconic chain mail.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puig<\/p>\n

\n\tPuig has grown its worldwide market share of fragrances from 3 percent to more than 10 percent.<\/p>\n

\n\t\u201cWe have been able to, over time, propose ideas that broke the molds,\u201d said Puig, explaining that has been in terms of products and storytelling. \u201cWe create the environment for people to be able to grow and take risks.<\/p>\n

\n\t\u201c\u2018Home of Creativity\u2019 was a good way to express we are a home, because Puig\u2019s culture is based on a family\u2019s culture that has [infused] through the organization, where you try to take care of people,\u201d said Puig. \u201cBut at the same time, you push the limits, and you try to excel at what you do. It\u2019s [also] \u2018creativity,\u2019 because we like to think that we are willing to take risks.\u201d<\/p>\n

\n\tThe company\u2019s choices over the years that have shaped it into what Puig is today \u2014 be it the focus on fragrance or niche brands or own brands \u2014 are highlighted in the new book.<\/p>\n

\n\tIt opens with a photographic look of Barcelona, home to Puig since its conception, and traces the group\u2019s evolution until today, when the company is a premium beauty and fashion powerhouse with fragrance, makeup and skin care.<\/p>\n

\n\tThere\u2019s a dive into the Puig family\u2019s history, the company\u2019s values and creative partnerships, as well as the thinking behind its brands. This is sprung to life with contributions from the likes of perfume historian Michael Edwards and perfumer Jean-Claude Ellena, images from the archives and newly commissioned photographs.<\/p>\n

\n\tFourteen of the brands are highlighted, including Rabanne and its iconic metallic chain-mail dress, plus interviews with Charlotte Tilbury, Jean Paul Gaultier and Dries Van Noten, who talks about how his garden has influenced his creative world.\u00a0<\/p>\n

\n\tA section describes Wes Gordon\u2019s succeeding Herrera at her eponymous brand. There is also a spotlight on Uriage\u2019s history, among other notable brand moments.<\/p>\n

\t\t\t\t\t\t\"Carolina<\/p>\n

\t\t\t\t\tCarolina Herrera and Wes Gordon<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puig<\/p>\n

\n\tEdwards penned a section about the rise of niche fragrances, which are important strategically for Puig, which has brands such as Penhaligon\u2019s, L\u2019Artisan Parfumeur and Byredo.<\/p>\n

\n\tPuig\u2019s globetrotting is highlighted, as is its product development. With a deep sailing history, a major moment came last year, with the first Puig Women\u2019s America\u2019s Cup.<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tInside \u201cPuig, Home of Creativity.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy phot<\/p>\n

\n\tPuig, on the behalf of his family, asked Ellena to create four colognes in memory of Antonio Puig, who founded the house.<\/p>\n

\n\t\u201cHistorically, we had some products that had the Puig family name that we were very proud of and over time they have been disappearing,\u201d said Puig. \u201cWe wanted to make an homage to the name and to some of the inspirations for those products that at some point really shaped who we were as a company.\u201d<\/p>\n

\n\tThe exercise made the family proud, according to Puig.<\/p>\n

\n\t\u201cThere\u2019s always the question that you have to ask yourself: What makes that brand or company\u2019s personality, its value system? What\u2019s the essence that differentiates that company?\u201d said Puig. \u201cWhat are the characteristics of this company that the family has shaped that we want to maintain?\u201d\u00a0<\/p>\n

\n\tChange is of the essence. If one stays still, they fall \u2014 like in bicycle riding, he said. \u201cBut you also have to decide what it is that we want to keep evolving and changing, so that this company can survive and excel going forward,\u201d added Puig.<\/p>\n

\n\t\u201cCreating this book is a long and ambitious process,\u201d said Catherine Bonifassi, editorial director of Rizzoli New York, in a statement. \u201cDuring this journey, as an editor, you truly get to see the personality of the people you work with, as you are facing together challenges, surprises, creative decisions\u2026, exchanges that reveal the real values of a brand and its people\u2019s creativity, openness, commitment and boldness.\u201d<\/p>\n

\n\t\u201cPuig, Home of Creativity\u201d can be pre-ordered on rizzoliusa.com.<\/p>\n","protected":false},"excerpt":{"rendered":"PARIS \u2013\u00a0Puig is celebrating its more than 110 years of existence with a new book, called \u201cPuig, Home…\n","protected":false},"author":2,"featured_media":633,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[692,223,88,877,878],"class_list":{"0":"post-632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"tag-book","9":"tag-books","10":"tag-entertainment","11":"tag-puig","12":"tag-wwdbeautyinc"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}