\n\tJust hours after she performed a song-and-dance number at the NBC upfront (as her \u201c30 Rock\u201d character Jenna Maroney), \u201cCelebrity Name That Tune\u201d host Jane Krakowski opened the Fox upfront with another song-and-dance number \u2014 this time with a fellow Jane, \u201cCelebrity Weakest Link\u201d host Jane Lynch.<\/p>\n
\n\tThen came Tom Brady, who walked out on stage at first with a scratchy microphone that quickly corrected itself. <\/p>\n
\n\t\u201cAs you guys may have heard, I had a little success in my old job. I won\u2019t bore you with those details, but let\u2019s just say it worked out,\u201d the former NFL superstar-turned-Fox Sports personality said before introducing Fox CEO Lachlan Murdoch<\/a>.<\/p>\n \n\tMurdoch then gave the Fox corporate pitch: \u201cWe don\u2019t try to do everything, and we don\u2019t pursue scale just for scale sake. Instead, we focus where it matters most, live sports, live news, bold entertainment and ad supported streaming,\u201d he said. \u201cAs we said at last year\u2019s upfront, Fox continues to be an outlier in the marketplace. In fact, for the third year in a row, Fox is the only major media company consistently growing audiences a direct result of our discipline strategy and a relentless focus on building true fandom around the content audiences genuinely connect with.\u201d<\/p>\n \n\tMurdoch handed off to ad sales chief Jeff Collins, who continued the pitch, and then Fox chief technology officer Melody Hildebrandt kept up the wonky conversation \u2014 and new features like an AI Colin Cowherd, providing sports punditry to users\u2019 questions.<\/p>\n \n\tTubi CEO Anjali Sud followed that up with an update on the free ad-supported streamer, touting its status as the No. 1 fully free, ad supported streamer, according to Nielsen, with 100 million monthly active users watching over 10 billion hours a year. \u201cContrary to what you might think, these are high value audiences, Tubi ranks fourth in reaching high income ad supported viewers, ahead of Disney+ and Paramount,\u201d she said. \u201cWhen it comes to total ad supported reach, Tubi is one of the largest platforms in America, ahead of other streamers like Netflix and Peacock, and outperforming all broadcasts and cable in minutes watched.\u201d<\/p>\n \n\tSud also highlighted Tubi\u2019s further push into original programming \u2014 including a new series timed to this year\u2019s World Cup<\/a>, hosted by NY Giants quarterback Jameis Winston and former NFL player Rob Gronkowski. Dubbed \u201cThe Other Football,\u201d the duo discuss issues like, as Gronk wondered, \u00a0\u201cHow come the World Cup isn\u2019t a cup?\u201d Gronk ended his segment by spiking a soccer ball from the stage \u2014 continuing a long-standing Fox upfront tradition of sports stars and hosts lobbing balls into the crowd.<\/p>\n \n\tOn the scripted front, Jerry O\u2019Connell, Violet McGraw, Sophia Bush came out to tout their Tubi YA feature \u201cSummer\u2019s Last Resort.\u201d<\/p>\n