\n Ohio State has the biggest and the best brand in college football. <\/p>\n
\n\tThat seems far-fetched, biased and even a lie, but time and time again, the Buckeyes prove that they have motion when the OSU football team does something, and either others follow suit or others try to prove that theirs is better (even though they aren’t).\n<\/p>\n
\n\tWith Ohio State unveiling its all-black “Tunnel Vision” uniforms <\/a>Monday night, the Buckeyes made it known that they have the best black uniforms in college football on Tuesday morning.\n<\/p>\n \n\t\tTHE best black uniform in college football pic.twitter.com\/x1K6E4xl9g<\/a>\n\t<\/p>\n \t\u2014 Ohio State Football (@OhioStateFB) May 12, 2026<\/a><\/p>\n \n\tFollowing that post, programs across college football \u2013 specifically in the Big 12 \u2013 have taken to social media to try and outdo the Buckeyes.\n<\/p>\n \n\tOhio State football’s director of creative and branding summed it up perfectly:\n<\/p>\n \n\t\t.@OhioStateFB<\/a> BIGGEST Brand in College Football. Not even close<\/p>\n We bring back our Black Uniform, now every program randomly wants to post their black uniforms speaks for itself \t\u2014 Ethan Miller (@ethantlmiller) May 12, 2026<\/a><\/p>\n \n\tIt all started with the Cincinnati Bearcats, who are just 2-15 all-time against Ohio State dating back to 1893, with the wins coming in back-to-back years in 1896 and 1897.\n<\/p>\n \n\t\tThe best black uniform in football. pic.twitter.com\/j5JUgvuWwY<\/a>\n\t<\/p>\n \t\u2014 Cincinnati Football (@GoBearcatsFB) May 12, 2026<\/a><\/p>\n \n\tOther Big 12 programs then followed suit, quote-tweeting each other along the way.\n<\/p>\n \n\t\tImitation is the sincerest form of flattery https:\/\/t.co\/wIfmCz5UvJ<\/a> pic.twitter.com\/LmUh3mOqWg<\/a>\n\t<\/p>\n \t\u2014 OSU Cowboy Football (@CowboyFB) May 12, 2026<\/a><\/p>\n \n\t\tThere’s levels to this. https:\/\/t.co\/2oXcMYR1kJ<\/a> pic.twitter.com\/Q54PUeiYnG<\/a>\n\t<\/p>\n \t\u2014 Sun Devil Football (@ASUFootball) May 12, 2026<\/a><\/p>\n \n\t\tImagine only having one black uniform https:\/\/t.co\/q1UU25fqet<\/a> pic.twitter.com\/WS87SRGauS<\/a>\n\t<\/p>\n \t\u2014 UCF Football (@UCF_Football) May 12, 2026<\/a> \u00a0<\/p>\n \n\t\tWe think otherwise https:\/\/t.co\/9MGsP9uBZT<\/a> pic.twitter.com\/2MXjKTZaix<\/a>\n\t<\/p>\n \t\u2014 Utah Football (@Utah_Football) May 12, 2026<\/a> \u00a0<\/p>\n \n\t\tHilarious coming from you. https:\/\/t.co\/lUtbi1itqU<\/a> pic.twitter.com\/1kZB4KrRLz<\/a>\n\t<\/p>\n \t\u2014 Texas Tech Football (@TexasTechFB) May 12, 2026<\/a><\/p>\n
#GoBucks<\/a>\n\t<\/p>\n