{"id":639847,"date":"2026-05-13T03:53:18","date_gmt":"2026-05-13T03:53:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/639847\/"},"modified":"2026-05-13T03:53:18","modified_gmt":"2026-05-13T03:53:18","slug":"from-marketing-to-wealth-management-financial-services-leader-draws-on-family-business-background","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/639847\/","title":{"rendered":"From marketing to wealth management, financial services leader draws on family business background"},"content":{"rendered":"<p>May 12, 2026<\/p>\n<p>This week\u2019s Up-and-Comer is Jordin Edwards, wealth management services relationship manager at First Bank &amp; Trust.<\/p>\n<p style=\"font-weight: 400;\">Name: Jordin Edwards<\/p>\n<p style=\"font-weight: 400;\">Age: 39<\/p>\n<p style=\"font-weight: 400;\">Hometown: Chamberlain<\/p>\n<p style=\"font-weight: 400;\">What brought you to Sioux Falls?<\/p>\n<p style=\"font-weight: 400;\">College at Augustana \u2014 and then life kept giving me really good reasons to stay!<\/p>\n<p style=\"font-weight: 400;\">What keeps you in Sioux Falls?<\/p>\n<p style=\"font-weight: 400;\">My family, first. But beyond that, the relationships here. Sioux Falls has a way of making things feel genuinely connected, both personally and professionally.<\/p>\n<p style=\"font-weight: 400;\">What\u2019s your favorite thing about your job?<\/p>\n<p style=\"font-weight: 400;\">Helping people feel less overwhelmed about their financial future. Most people aren\u2019t looking to become experts \u2014 they just want to know they\u2019re doing OK. If I can give them that clarity, even a little, it\u2019s a win.<\/p>\n<p style=\"font-weight: 400;\">I also really enjoy working with businesses to strengthen their benefit offerings. When you can help an employer build something thoughtful and effective, it creates a ripple effect that reaches a lot of people.<br \/>How did you get connected to your industry?<\/p>\n<p style=\"font-weight: 400;\">I took a bit of a nontraditional path to get here. I spent nearly 15 years in marketing and advertising, and along the way, I found myself drawn to the financial side of the work. I\u2019ve always had an interest in it, so when the opportunity at the bank came up, they took a chance on me, and it clicked.<\/p>\n<p style=\"font-weight: 400;\">Describe your workplace in three words.<\/p>\n<p style=\"font-weight: 400;\">\u00a0Supportive, collaborative, always evolving \u2014 sorry, that\u2019s four!<\/p>\n<p style=\"font-weight: 400;\">What is something someone might be surprised to learn about you?<\/p>\n<p style=\"font-weight: 400;\">I grew up working in our family\u2019s business. There\u2019s a decent chance I served you a slice of apple pie with cinnamon ice cream at Al\u2019s Oasis at some point.<\/p>\n<p style=\"font-weight: 400;\">What\u2019s your favorite way to give back to your community?<\/p>\n<p style=\"font-weight: 400;\">Sioux Falls has a strong network of nonprofits doing meaningful work behind the scenes. Organizations like EmBe, Junior Achievement and Helpline Center are great examples of that. I\u2019ve had the chance to be involved in small ways with those, but more than anything, I just really value being part of a community that shows up for people the way Sioux Falls does.<\/p>\n<p style=\"font-weight: 400;\">What\u2019s one business you\u2019d like to see in Sioux Falls that isn\u2019t here now?<\/p>\n<p style=\"font-weight: 400;\">\u00a0I so badly want to say something other than Trader Joe\u2019s, but let\u2019s be real. It\u2019s Trader Joe\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"May 12, 2026 This week\u2019s Up-and-Comer is Jordin Edwards, wealth management services relationship manager at First Bank &amp;&hellip;\n","protected":false},"author":2,"featured_media":639848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[28,276267,147,530],"class_list":["post-639847","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-first-bank-trust","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/639847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=639847"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/639847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/639848"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=639847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=639847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=639847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}