{"id":646098,"date":"2026-05-16T05:05:55","date_gmt":"2026-05-16T05:05:55","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/646098\/"},"modified":"2026-05-16T05:05:55","modified_gmt":"2026-05-16T05:05:55","slug":"will-a-strategic-pivot-to-china-save-struggling-wendys","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/646098\/","title":{"rendered":"Will a Strategic Pivot to China Save Struggling Wendy’s?"},"content":{"rendered":"\n

Wendy’s (NASDAQ: WEN) is hoping a strategic move into China will reignite the brand that has struggled mightily in the U.S. in recent years. The Dublin, Ohio-based burger chain<\/a> announced its first-quarter results on May 8, and the numbers were not good.<\/p>\n

Global sales fell 5.5% in the first quarter, largely driven by weak U.S. restaurant performance, which was down 7.8%. This is an acceleration of the brand’s weakening sales performance compared to the same period last year.<\/p>\n

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Wendy’s has closed more than 200 locations in the U.S. in the past year. However bad it may be at home, Wendy’s recently signed a new agreement with China to open up to 1,000 restaurants over the next decade. This is a bold move for the company, but it isn’t unheard of, as competitors such as McDonald’s\u00a0and Starbucks\u00a0already have established footprints in China.<\/p>\n

\"A Image source: Getty Images. <\/p>\n

This is all part of an internal initiative called “Project Fresh,” which will also focus on menu upgrades such as a spicy chicken sandwich.<\/p>\n

The move to China should give Wendy’s investors some hope. International sales have been a bright spot for the chain. Frankly, the company needed to make a bold move to right the ship, and this is the most promising pivot available.<\/p>\n

Wendy’s investors will still need to remain patient since this is a multiyear effort, but with the stock priced so low right now — if you’re bullish on more American burgers in China — it could be a good time to buy and hold for a while. Wendy’s stock is down more than 31% over the past 12 months and more than 63% over the past five years. Its trailing P\/E ratio is only about 9.5. There’s a long road ahead, but the future of Wendy’s hinges on its success outside of the U.S.<\/p>\n

Should you buy stock in Wendy’s right now? <\/p>\n

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Catie Hogan<\/a> has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Starbucks. The Motley Fool recommends the following options: long January 2028 $320 calls on McDonald’s and short January 2028 $340 calls on McDonald’s. The Motley Fool has a disclosure policy<\/a>.<\/p>\n

Will a Strategic Pivot to China Save Struggling Wendy’s?<\/a> was originally published by The Motley Fool<\/p>\n","protected":false},"excerpt":{"rendered":"Wendy’s (NASDAQ: WEN) is hoping a strategic move into China will reignite the brand that has struggled mightily…\n","protected":false},"author":2,"featured_media":646099,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[28,144,101,278770,278771],"class_list":["post-646098","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-business","tag-china","tag-economy","tag-wendy39s","tag-wendy39s-stock"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/646098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=646098"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/646098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/646099"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=646098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=646098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=646098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}