{"id":649,"date":"2025-07-11T05:13:07","date_gmt":"2025-07-11T05:13:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/649\/"},"modified":"2025-07-11T05:13:07","modified_gmt":"2025-07-11T05:13:07","slug":"a-dive-into-the-years-must-attend-euc-event-virtualization-review","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/649\/","title":{"rendered":"A Dive into the Year’s Must-Attend EUC Event — Virtualization Review"},"content":{"rendered":"\n

In-Depth<\/a><\/p>\n

EUC World Amplify 2025: A Dive into the Year’s Must-Attend EUC Event<\/p>\n

\n Ever since VMware sold its End User Computing (EUC) business, VMware has effectively excluded EUC sessions from VMware Explore, its annual conference. As a result, I have been searching for a conference to replace it. <\/p>\n

Searching for an EUC Conference<\/p>\n

\n There have been some EUC-focused conferences, such as NerdioCon, IGEL disrupt, and AWS Summit, among others. These have all been excellent, but they have focused on a specific EUC product and their ecosystem partners. VMware Explore indeed suffered from the same product-centric focus, but its ecosystem was so broad that it seemed to exclude only its direct VDI competitors, most notably Citrix.<\/p>\n

One of the most vendor-agnostic EUC conferences I attended last year was EUC Unplugged, organized by Thin Client Computing, a provider of cloud and virtual computing solutions. Unlike many other events, sponsors at this conference focus on sharing technical expertise rather than sales pitches (which were banned). This fostered in-depth discussions, which gave valuable insights into EUC.<\/p>\n

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\n The format of EUC Unplugged was great for the hard-core technical types. It was relatively small, and there was a need for a larger gathering of the EUC community, including companies’ sales and marketing personnel, as well as technicians who have a deep understanding of how to make EUC and modern remote computing work. <\/p>\n

\n Unfortunately, it appears that there will be no EUC Unplugged this year. Fortunately, it seems to have joined forces with World of EUC and their annual conference, Amplify.<\/p>\n


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An Agnostic EUC Organization
To address the need for a vendor-agnostic EUC organization, a diverse group of companies and leaders in EUC formed a new organization called the World of EUC, which aimed to consolidate and unite the EUC communities.<\/p>\n

\n The diversity of the group is represented by its founding partners, who are from a wide swath of the EUC community. <\/p>\n


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\n In August of last year, they had their first annual conference, Amplify, in Baltimore. <\/p>\n

EUC World Amplify 2025
This year, their annual conference will span three days, and attendees will participate in technical deep dives, solution-oriented workshops, panels, and networking events\u2014all designed to empower the EUC community to solve problems, share innovations, and influence future tech directions. The conference begins with a welcome mixer and opening keynotes on Monday, August 4 at 5:00 PM CDT, followed by two full days of sessions, and concludes by noon on Thursday, Aug. 7.<\/p>\n

\n Attendees were encouraged to submit, vote on, and even present sessions, ensuring that the content is directly relevant to current challenges and opportunities in the field. This crowd-sourced approach not only fosters collaboration but also prioritizes real-world strategies over marketing gloss.<\/p>\n

Speakers
While the complete speaker list is still evolving, EUC World Amplify 2025 already boasts a who’s who of EUC thought leaders and industry experts. Including such industrial luminaries as Ruben Spruijt, Steve Greenberg, Benny Tritsch, Stephen Wagner, and many, many others!<\/p>\n


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Sessions
The EUC World Amplify sessions feature a diverse lineup of thought leaders addressing the rapidly evolving landscape of End-User Computing, encompassing AI-driven workspaces, hybrid work, cloud adoption, and security challenges.<\/p>\n

\n The keynote is EUC Tomorrow, Today. I can’t think of the last time I saw Horizon (Omnissa) and Citrix on the stage at the same time. It should be interesting to compare and contrast their vision of the future of EUC.<\/p>\n


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\n A few sessions that caught my eye are: NVIDIA’s Michael Shen diving into AI-fueled VDI environments; Dr. Benny Tritsch unpacking performance optimization in Windows Cloud; and Mike Bailey recounting his organization’s transformative shift to VDI. <\/p>\n

\n Showcasing its vendor-agnostic spirit includes a session that explores Citrix resiliency, presented by Dane Young, and another about Horizon architecture resilience by Sean Massey and Stephen Wagner.<\/p>\n

\n Of course, Windows 11 migration will be on everyone’s mind, and Jens Hennig and Philipp Siebers will discuss strategies for dealing with it.<\/p>\n

\n AI will be well represented. Two sessions caught my eye: generative AI for EUC admins (Stephen Stetler) and another called AI-ready workspaces anchored in Kubernetes by Jaymes Davis should be engaging. <\/p>\n

Another session that I have high hopes for is ‘A Real-World DaaS Comparison’ by Claudio Rodrigues and Eduardo Molina.<\/p>\n

\n Not only will a wide range of technologies be discussed, but they will also be presented to a broad audience. Regardless of whether you’re a systems admin, architect, or IT leader, these sessions offer a comprehensive blend of strategic vision, practical guidance, and demos.<\/p>\n

The Unconference
Many participants blow off the last day of a conference. You will not want to do so at Amplify, as the last day will feature an UnConference from 9:00 to 12:30. UnConferences have their roots in EUC Unplugged (formerly known as EUC Masters Retreat).<\/p>\n

\n The UnConference format is unique in that participants gather together at the beginning, propose sessions, and then vote on which sessions they want to have. It’s a somewhat unconventional way to conduct a conference, but it works out well, as participants get the sessions they want.<\/p>\n

Pricing
EUC World Amplify 2025 is now open, with early-bird pricing set at $200 for World of EUC members through July 15. After that date, the registration fee rises to $300. Non-members can join the World of EUC network during registration to qualify for the discounted rate. It is free to join World of EUC.<\/p>\n

\n If you are in the Minneapolis area and involved in EUC, the price of this conference makes it a no-brainer to attend. If you are coming in from out of town for the conference, lodging is available at the nearby Graduate Minneapolis Hotel, with a special Amplify room rate of $179 per night. The hotel is conveniently located within walking distance of the venue, offering easy access to downtown Minneapolis for evening networking or sightseeing.<\/p>\n

Venue Information
The conference will be held at the McNamara Alumni Center on the University of Minnesota’s Twin Cities campus.<\/p>\n

\n It is a 31-minute drive from the airport (MSP) or a 36-minute bus trip to the venue.<\/p>\n

\n You can register here<\/a>. <\/p>\n

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About the Author<\/p>\n


\n
\n Tom Fenton has a wealth of hands-on IT experience gained over the past 30 years in a variety of technologies, with the past 20 years focusing on virtualization and storage. He previously worked as a Technical Marketing Manager for ControlUp. He also previously worked at VMware in Staff and Senior level positions. He has also worked as a Senior Validation Engineer with The Taneja Group, where he headed the Validation Service Lab and was instrumental in starting up its vSphere Virtual Volumes practice. He’s on X @vDoppler.
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