And Lowe\u2019s is making sure Lionel Messi remains front and center during this year\u2019s tournament.\u00a0<\/p>\n
Messi<\/a>, the eight-time Ballon d\u2019Or winner, is expected to be in contention for Argentina\u2019s 2026 World Cup squad as the defending champions look to repeat.<\/p>\n CLICK HERE FOR MORE SPORTS COVERAGE ON <\/a>FOXBUSINESS.COM<\/a><\/p>\n A 10-foot Lionel Messi inflatable by Lowe’s comes ahead of the 2026 FIFA World Cup.\u00a0 (Lowe’s \/ Fox News)<\/p>\n This is confirmed to be Messi\u2019s final World Cup, as the 38-year-old, who also stars for Inter Miami CF in MLS<\/a>, confirmed that to be the case leading up to the tournament.\u00a0<\/p>\n But while fans anticipate watching Messi, Lowe\u2019s collaborated with the soccer legend on a new campaign ahead of the World Cup. And it involves a 10-foot-tall lighted outdoor inflatable version of Messi.<\/p>\n MILLER LITE CELEBRATES 2026 FIFA WORLD CUP FANS WITH A LIMITED-EDITION MATCHBALL THAT HOLDS A 12-PACK<\/a><\/p>\n Lowe\u2019s is rewarding its MyLowe\u2019s Rewards and My Lowe\u2019s Pro Rewards members with “Epically More Messi,” a new campaign designed to bring the brand\u2019s most loyal fans closer to the game and to the person many consider to be one of the greatest players of all time.<\/p>\n To do so, Lowe\u2019s released a limited-edition, 10-foot inflatable Messi, who is decked out in a Lowe\u2019s soccer kit and even features details like his tattoos. Talk about a larger-than-life way to show off passion for the game and one of its greats.\u00a0<\/p>\n Lionel Messi kicks soccer ball in front of his 10-foot inflatable version of himself alongside Lowe’s (Lowe’s \/ Fox News)<\/p>\n “Soccer fandom is rooted in passion, pride and showing up in an EPIC way,” said Jen Wilson, Lowe\u2019s senior vice president and chief marketing officer, in a press release. “With \u2018Epically More Messi,\u2019 we\u2019re creating new ways to bring our most passionate and loyal Lowe\u2019s fans more rewards \u2013 in this case, access to limited-edition merchandise, epic Messi drops over social and more.”<\/p>\n The inflatable, which goes for $99, can be purchased through a members-only access experience beginning on May 18 on Lowe\u2019s site. It will also be available across the 11 U.S. host cities starting on May 20.\u00a0<\/p>\n The Messi inflatable has already been seen across host sites in Atlanta (Piedmont Park), Dallas (Klyde Warren Park), Miami (Nu Stadium at Miami Freedom Park) and New York (Seaport District).\u00a0<\/p>\n Lowe\u2019s is also giving their members the chance to engage with exclusive content as well as Messi giveaways for the World Cup. There will also be a social-first fan experience that will appear, featuring Messi, soccer insider Fabrizio Romano and ESPN personality Katie Feeney.\u00a0<\/p>\n An image of a 10-foot Lionel Messi inflatable in front of a soccer goal.\u00a0 (Lowe’s \/ Fox News)<\/p>\n GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/a><\/p>\n Finally, Lowe\u2019s brought back the father-son broadcasting duo of Andres and Nico Cantor as official campaign partners.\u00a0<\/p>\n “Soccer fandom in the U.S. is at an all-time high, and a legend like Lionel Messi can bring communities together in powerful ways,” said soccer broadcasting icon Andres Cantor. “With \u2018Epically More Messi,\u2019 Lowe\u2019s is creating experiences that meet fans where they are \u2013 at home and at their neighborhood fields where many soccer dreams begin.”<\/p>\n Follow Fox News Digital\u2019s\u00a0sports coverage on X<\/a>\u00a0and subscribe to\u00a0the Fox News Sports Huddle newsletter<\/a>.<\/p>\n![\"Lionel](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/05\/lionel-messi-lowes.jpg\")
<\/p>\n![\"Lionel](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/05\/lionel-messi-lowes-1.jpg\")
<\/p>\n![\"Lowe's](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/05\/lionel-messi-lowes-2.jpg\")
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