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The Women\u2019s National Basketball Association (WNBA) and Amazon Web Services (AWS) recently announced a multi-year partnership focused on enhancing fan engagement, introducing innovative advanced analytics and data insights, and accelerating the league\u2019s continued growth. AWS will become the Official Cloud and Cloud AI Partner of the WNBA, in addition to joining the WNBA Changemakers Collective. The partnership marks AWS\u2019s first with a women\u2019s professional sports league and builds on its work across sports to help organisations drive innovation, accelerate growth and engage fans globally.<\/p>\n
At the centre of the partnership is the launch of WNBA Inside the Game powered by AWS, a new advanced statistics platform that will elevate how fans experience and understand the game. Leveraging AWS\u2019s cloud and artificial intelligence capabilities, the platform will turn real-time player tracking data into easy-to-understand insights \u2013 bringing fans closer to every play, possession and performance.<\/p>\n
Available across the WNBA App, WNBA.com and during live games, Inside the Game is designed to deliver advanced analytics to fans worldwide. New AI-powered metrics will spotlight aspects of the game that haven\u2019t been captured before in the women\u2019s game, including how players impact defences with and without the ball and the true difficulty of every shot attempt. Throughout the season, AWS and the league will introduce WNBA Gravity, followed by WNBA Shot Difficulty.<\/p>\n
\u201cWe view this partnership as integral to the next phase of growth for the WNBA,\u201d said WNBA Chief Growth Officer Colie Edison. \u201cFrom unlocking deeper insights to creating more immersive fan experiences and driving innovation, we are excited to welcome AWS as a partner and Changemaker and look forward to building the future of women\u2019s basketball together.\u201d<\/p>\n
\u201cAs the WNBA enters its 30th season, we\u2019re proud to join as both an innovation partner and a Changemaker, committed to using AWS\u2019s cloud and AI capabilities to elevate the fan experience and support the continued growth of women\u2019s basketball,\u201d said AWS Global Director of Strategic Partnerships, Kristin Shaff. \u201cThrough WNBA Inside the Game, we\u2019re bringing AI-powered analytics to the women\u2019s game, giving fans new ways to appreciate the skill and strategy WNBA players bring to the court every game. This is just the first chapter of what we\u2019re building together, and we couldn\u2019t be more excited to get started.\u201d<\/p>\n
As part of the partnership, AWS will also serve as the Presenting Partner of WNBA Live, the league\u2019s fan festival held during AT&T WNBA All-Star 2026 in Chicago. Taking place 24-25 July at McCormick Place, WNBA Live brings together basketball, entertainment and culture through player appearances, performances and interactive experiences that reflect the league\u2019s influence across sport, fashion and music.<\/p>\n
AWS will also join the WNBA Changemakers Collective, a first-of-its-kind group of purpose-driven companies working to empower players, elevate the league\u2019s visibility and drive business transformation across women\u2019s sports. AWS joins fellow Changemakers Ally, AT&T, CarMax, Deloitte, Google and Nike as part of a shared commitment to innovation and long-term growth.<\/p>\n
Visit https:\/\/aws.amazon.com<\/a> and https:\/\/www.wnba.com<\/a><\/p>\n \u00a0<\/p>\n
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