Performance for AI-based technology company Auddia Inc.\u2019s Discovr Radio \u2013 its artist discovery platform designed to deliver exposure inside AM\/FM streaming feeds, creating a measurable promotion channel for labels \u2013 has been strong since its launch earlier this year, based on just-released figures showing it has \u201crapidly scaled engagement on both sides of its marketplace\u201d according to its news release.<\/p>\n
Most notable are Discovr\u2019s 44% clickthrough rate on its artist profile pages, and its 30% conversion rate from free to paid customers on the platform. Auddia also reports more than 100,000 plays of Discovr artists\u2019 songs delivered to listeners, with nearly 1,000 artist and label accounts created on the platform.<\/p>\n
\u201cManagement believes early results validate the foundational thesis behind Discovr Radio: that artists and labels will engage at scale with a platform that delivers guaranteed plays into AM\/FM streaming feeds, and that listeners will respond to music intelligently matched to their preferences,\u201d Auddia\u2019s news release says. \u201cAuddia continues to onboard new artists and labels each week [and] expects ongoing growth in plays delivered, accounts created and paid conversions as the platform scales.\u201d<\/p>\n
Auddia CMO Theo Romeo says, \u201cThe numbers we\u2019re seeing in the first months post-launch exceed every internal benchmark we set going into this rollout. A 44% clickthrough rate on artist profiles tells us listeners aren\u2019t just hearing the music, they\u2019re actively engaging with the artists behind it. That\u2019s the discovery loop we built Discovr Radio to create.\u201d<\/p>\n
Auddia CEO Jeff Thramann adds, \u201cDiscovr Radio is performing the way we hoped, both as a discovery engine for listeners and as a measurable accountable promotion channel for artists and labels. Crossing 100,000 plays and approaching 1,000 customer accounts in our first months tells us we\u2019ve built something the market has been needing.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Performance for AI-based technology company Auddia Inc.\u2019s Discovr Radio \u2013 its artist discovery platform designed to deliver exposure…\n","protected":false},"author":2,"featured_media":657249,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,7056,216,3],"class_list":["post-657248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-free","tag-music","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/657248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=657248"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/657248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/657249"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=657248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=657248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=657248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}