{"id":673946,"date":"2026-05-30T10:30:20","date_gmt":"2026-05-30T10:30:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/673946\/"},"modified":"2026-05-30T10:30:20","modified_gmt":"2026-05-30T10:30:20","slug":"paramount-used-ai-to-make-the-ugliest-star-trek-thumbnail-ever","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/673946\/","title":{"rendered":"Paramount+ Used AI To Make The Ugliest Star Trek Thumbnail Ever"},"content":{"rendered":"<p class=\"subtitle\">They Khan\u2019t get away with that.<\/p>\n<p dir=\"ltr\">Paramount+ looks to have used generative AI to whip up a thumbnail for Star Trek II: The Wrath of Khan, <a href=\"https:\/\/kotaku.com\/paramount-uses-ai-slop-of-captain-kirk-for-star-trek-2-the-wrath-of-khan-thumbnail-2000700492\" target=\"_blank\" rel=\"nofollow noopener\">according to a report by Kotaku<\/a>. The image shows Captain Kirk, as played by William Shatner, dressed in a business suit. Kirk never dons a business suit in Wrath of Khan, or any other time throughout Shatner&#8217;s decades of portraying the character. He did rock a flannel shirt and jeans once during a visit to 1930s Earth.<\/p>\n<p lang=\"en\">Paramount+ wanted to use the image on the left as a poster for the wrath of Khan, so they used everyone&#8217;s least favorite technology to generate the rest of the image.<\/p>\n<p>\u2014 <a href=\"https:\/\/bsky.app\/profile\/did:plc:ckrrdhtzt2dh3bfpaazbrgkw?ref_src=embed\" target=\"_blank\" rel=\"nofollow noopener\">Ryan Estrada (@ryanestrada.com)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:ckrrdhtzt2dh3bfpaazbrgkw\/post\/3mmx7zeihhc2f?ref_src=embed\" target=\"_blank\" rel=\"nofollow noopener\">2026-05-28T23:57:45.992Z<\/a><\/p>\n<p dir=\"ltr\">I&#8217;ve watched every episode of Star Trek across a dozen shows and I&#8217;m not even sure business suits exist in that far-flung future, aside from an <a href=\"https:\/\/www.youtube.com\/watch?v=ZgPo5xgkIY4\" target=\"_blank\" rel=\"nofollow noopener\">occasional appearance on the Holodeck<\/a>. There&#8217;s no money, so not much need for business.<\/p>\n<p dir=\"ltr\">That leaves us asking why Paramount+ and its little AI buddy decided to plop Starfleet&#8217;s most iconic captain in a button-up shirt and tie. We don&#8217;t know exactly what happened, but artist <a href=\"https:\/\/bsky.app\/profile\/ryanestrada.com\/post\/3mmx7zeihhc2f\" target=\"_blank\" rel=\"nofollow noopener\">Ryan Estrada has an idea<\/a>. He noted that the actual image of Kirk is from Wrath of Khan, pulled from a scene in which the captain is getting a retinal scan to access a computer file. It&#8217;s not a particularly exciting scene, and he&#8217;s wearing a Starfleet uniform.<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\">Estrada speculates that Paramount+ got attached to that image of Kirk getting a retinal scan and wanted to highlight it further by making it a thumbnail. However, the image from the film is a close-up of Shatner&#8217;s face, so generative AI was used to place Kirk&#8217;s head inside of a fake body and put that body in a business suit. His hair also looks very fake and weird as the original frame cuts off at his forehead. Long live AI slop Kirk.<\/p>\n<p dir=\"ltr\">Kotaku has confirmed that the thumbnail is still on the streaming platform, as have folks throughout the internet. Paramount owner David Ellison <a href=\"https:\/\/www.cnbc.com\/2026\/03\/05\/cnbc-exclusive-transcript-paramount-skydance-ceo-david-ellison-speaks-with-cnbcs-squawk-on-the-street-today.html\" target=\"_blank\" rel=\"nofollow noopener\">recently told<\/a> <a href=\"https:\/\/www.cnbc.com\/2026\/03\/05\/cnbc-exclusive-transcript-paramount-skydance-ceo-david-ellison-speaks-with-cnbcs-squawk-on-the-street-today.html\" target=\"_blank\" rel=\"nofollow noopener\">CNBC<\/a> that the company is &#8220;using technology to transform every single aspect of this business.&#8221; If that thumbnail is a harbinger of things to come, Trek fans should likely start stocking up on Blu-Rays.<\/p>\n<p dir=\"ltr\">As a lifelong Star Trek fan, it hurts to see the property controlled by <a href=\"https:\/\/www.huffpost.com\/entry\/paramount-cnn-cbs-press-freedom_n_6a16f3fae4b062ca52d61197\" target=\"_blank\" rel=\"nofollow noopener\">modern Paramount<\/a>. The company has pretty much ended the franchise for the time being, after cancelling the <a href=\"https:\/\/www.engadget.com\/entertainment\/starfleet-academy-is-the-best-first-season-of-a-star-trek-show-ever-133000945.html\" target=\"_blank\" rel=\"nofollow noopener\">surprisingly stellar Starfleet Academy<\/a> and <a href=\"https:\/\/www.engadget.com\/entertainment\/tv-movies\/star-trek-strange-new-worlds-will-end-with-a-truncated-fifth-season-171054923.html\" target=\"_blank\" rel=\"nofollow noopener\">stopping production on Strange New Worlds<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"They Khan\u2019t get away with that. Paramount+ looks to have used generative AI to whip up a thumbnail&hellip;\n","protected":false},"author":2,"featured_media":673947,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":["post-673946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/673946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=673946"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/673946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/673947"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=673946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=673946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=673946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}