{"id":675278,"date":"2026-05-31T03:20:20","date_gmt":"2026-05-31T03:20:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/675278\/"},"modified":"2026-05-31T03:20:20","modified_gmt":"2026-05-31T03:20:20","slug":"jena-sims-isnt-losing-sleep-over-the-internet-trying-to-cancel-her-heres-why","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/675278\/","title":{"rendered":"Jena Sims Isn\u2019t Losing Sleep Over the Internet Trying to Cancel Her, Heres Why"},"content":{"rendered":"<p>Jena Sims is turning the boos into big gains. During April\u2019s Masters Tournament, where she was cheering on husband and five-time major champion <a href=\"https:\/\/sportsnaut.com\/tag\/brooks-koepka\" rel=\"nofollow noopener\" target=\"_blank\">Brooks Koepka<\/a>, the Sports Illustrated Swimsuit model became a storyline of her own thanks to a series of headline-grabbing outfits around Augusta.<\/p>\n<p>Some fans threw challenge flags over her fashion choices, sparking plenty of online chatter. But instead of taking a loss, Sims says the backlash has only boosted her profile. And her schedule has been booked solid ever since. Turns out the haters may have handed her the ultimate assist.<\/p>\n<p>Jena Sims Reacts After Her Masters Outfits Sparked Internet Frenzy<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"525\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/05\/PGA-Masters-Tournament-Par-3-Contest-tagreuters-com2024newsml_mt1usatoday229926651803942463.jpg\" alt=\"PGA: Masters Tournament - Par 3 Contest\" class=\"wp-image-1425460\"  \/>USA TODAY Sports via Reuters Connect<\/p>\n<p>Jena Sims may have taken some heat from fans during Masters week, but she\u2019s treating the backlash like a victory lap.<\/p>\n<p>Sims, who married Brooks Koepka in 2022, found herself at the center of social media debate after sporting a series of Masters-themed outfits at Augusta, including a terry-cloth pants-and-crop-top combo that drew plenty of criticism online. But instead of viewing the attention as a loss, Sims says it turned into a major win for her brand.<\/p>\n<p>Appearing on The Viall Files this week, Sims recalled waking up to an internet pile-on after the tournament. When host Nick Viall asked how she handled being labeled \u201cinappropriate\u201d overnight, her answer sounded more like a player celebrating a breakout game than someone bothered by the noise.<\/p>\n<p>\u201cI loved it because it did wonders for my engagement,\u201d Sims admitted. \u201cIt led to so many more opportunities. There might as well have been smoke coming out of the bottom of my phone.\u201d<\/p>\n<p>The model said she\u2019d gone viral before, but nothing compared to the Masters frenzy, where fans and creators were posting reaction videos, dissecting her outfits play-by-play, and turning her content into the latest social media talking point.<\/p>\n<p>\u201cHoly s***,\u201d Sims recalled thinking. \u201cThat\u2019s never happened to me before.\u201d<\/p>\n<p>Despite the attention, Sims wanted to make sure she wasn\u2019t creating an unwanted distraction for Koepka during golf\u2019s biggest week. So she sent her husband a quick text to get his take on the criticism.<\/p>\n<p>Koepka\u2019s response? No panic, no concern\u2014just a veteran quarterback brushing off outside noise.<\/p>\n<p>\u201cWhat the heck? I think that\u2019s totally fine,\u201d he replied.<\/p>\n<p>For Sims, that was all the reassurance she needed.<\/p>\n<p>\u201cI\u2019m not trying to mess up his game in any way,\u201d she said, adding that the couple has long operated with a simple rule during Masters week: unless someone is literally losing a limb, golf comes first.<\/p>\n<p>The strategy seemed to work. Koepka finished tied for 12th at Augusta, while Sims walked away with something of her own\u2014a surge in visibility, engagement, and new opportunities. Sometimes the loudest critics end up being the MVPs of your algorithm.<\/p>\n","protected":false},"excerpt":{"rendered":"Jena Sims is turning the boos into big gains. During April\u2019s Masters Tournament, where she was cheering on&hellip;\n","protected":false},"author":2,"featured_media":675279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[18939,427,99],"class_list":["post-675278","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-brooks-koepka","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/675278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=675278"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/675278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/675279"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=675278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=675278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=675278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}