{"id":675296,"date":"2026-05-31T03:35:38","date_gmt":"2026-05-31T03:35:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/675296\/"},"modified":"2026-05-31T03:35:38","modified_gmt":"2026-05-31T03:35:38","slug":"how-do-you-design-youth-the-young-vics-new-logo-uses-motion-blur-to-flip-dated-theatre-branding","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/675296\/","title":{"rendered":"How do you design youth? The Young Vic\u2019s new logo uses motion blur to flip dated theatre branding"},"content":{"rendered":"<p data-block-key=\"vlgae\">How do you design youth? Traditionally, the youth is seen as trendy, modern, in front of the curve. For <a href=\"https:\/\/venturethree.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">venturethree<\/a>, the advertising agency behind the <a href=\"https:\/\/venturethree.com\/work\/young-vic\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Young Vic\u2019s newest identity<\/a>, youth signifies vitality, a restlessness, forward momentum. In previous identities, the Young Vic, a self-described \u201cdisobedient theatre\u201d was characterised by a graffiti-stencil look, communicating a suburban teenagery feel, but it felt a little dated. The identity needed mobility, so venturethree gave it legs.<\/p>\n<p data-block-key=\"971a2\">The new logo is hand-created rather than set in an existing typeface, but designed to echo Modern Gothic by AllCapsType, the primary typeface used across the identity system \u2013 and it looks like you\u2019re heading right towards it through a forwards motion blur that prompts viewers to lean on the edge of their seat. \u201cThe two [the logo and Modern Gothic] speak to each other without being identical, which gives the system coherence while offsetting the handmade, imperfect quality that makes the logo feel distinct,\u201d says Regine Stefan-Aboud, creative lead at venturethree. Within this visual overhaul, an aliveness is key, shifting in intensity depending on context and application. \u201cIt feels young by being energetic and a little unresolved,\u201d says creative lead Laura Oakden. On tickets, it gives a lovely, inviting glow. On paper, it becomes impressively dusty, like the Young Vic has burned itself in. And when the logo turns white, it\u2019s like a portal has opened up.<\/p>\n","protected":false},"excerpt":{"rendered":"How do you design youth? Traditionally, the youth is seen as trendy, modern, in front of the curve.&hellip;\n","protected":false},"author":2,"featured_media":675297,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[228,226,227,229,88],"class_list":["post-675296","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/675296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=675296"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/675296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/675297"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=675296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=675296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=675296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}