More than half of Utah Jazz fans say attending games is too expensive, according to one survey.<\/p>\n
(Bethany Baker | The Salt Lake Tribune) Utah Jazz fans arrive at the Delta Center ahead of the game in Salt Lake City on Friday, Dec. 8, 2023.<\/p>\n
A majority of Utah Jazz<\/a> fans feel they are being priced out of attending live games and are disappointed by the team\u2019s performance when they do make it to the Delta Center.<\/p>\n That\u2019s the finding of a recent survey that included questions posed to thousands of NBA fans. And, if accurate, that\u2019s a notable problem for the Jazz organization.<\/p>\n Don\u2019t know how many businesses can successfully exist when more than half of their customers are dissatisfied with the product, feeling as though they\u2019re being disregarded and, in so many words, ripped off by that enterprise. But that\u2019s what\u2019s happening with the Jazz, according to a summer survey done by the Action Network.<\/a><\/p>\n The specific findings of the survey indicated that 60 percent of Jazz fans feel as though they\u2019re being priced out; 32 percent say they spend more than $500 when they do attend games; 63 percent say they feel \u201csometimes or always let down by their team.\u201d<\/p>\n That last revelation, at least the \u201csometimes\u201d part of it, is somewhat understandable in competitive pro sports \u2014 as opposed to, say, a company that sells computers or a clothes line or a shampoo product \u2014 because most fans are not left feeling particularly chipper when their team loses, which is often a possibility and at times, at least with the Jazz of late, a probability. The first part is baked into sports, while it\u2019s not, or shouldn\u2019t be, the expectation for results when a consumer purchases deodorant or toothpaste or a cell phone.<\/p>\n If you buy and use a deodorant and you still stink, you\u2019re not going to buy that product again. If your team stinks one night, there\u2019s typically the hope that it won\u2019t stink the next time out. If it stinks most nights \u2026 well, you wonder about the cash you dropped on the barrel.<\/p>\n The \u201calways\u201d part should be a major concern for the Jazz.<\/p>\n They ranked fourth on the list of NBA teams that are pricing their fans out, behind only the Nuggets, the Raptors and the Cavaliers: as mentioned, 60 percent of Jazz fans said, yes, they feel that way, 23 percent answering no, and 17 percent responding that they did not know.<\/p>\n Jazz fans ranked third among fan-base percentages who spend more than $500 when they attend a game: 30 percent saying they exceed that number, 13 percent saying they spend between $300 and $499, 37 percent drop between $100 and $299, 20 percent spending less than $100.<\/p>\n