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<\/p>\nFigures have been released showing a big drop in value for the Premier League club’s sponsorship on their shirts and stadium<\/p>\n
Tottenham Hotspur’s sponsorship value for their shirts and stadium is claimed to have dropped this season due to their woeful performances<\/p>\n
Tottenham have lost almost \u00a320million off the value of their front of shirt sponsorship value after recent struggles, according to a new study.<\/p>\n
Spurs<\/a> will have a new front-of-shirt sponsor from the 2027\/28 season with insurance firm AIA switching to become their training wear sponsor at that point. The north London club’s long-term partnership with AIA began in 2013, in a deal that is currently reportedly worth \u00a340million a season, and has now been extended until 2032 but with that major scaled down change.<\/p>\n AIA will remain as the club\u2019s Global Principal Partner and front-of-shirt sponsor until the end of this coming campaign but then the company will switch to becoming the Global Training Partner from July 2027 through to June 2032.<\/p>\n The north London club will be looking to tie up a new lucrative front-of-shirt sponsor for the 2027\/28 season but it comes amid a new report from The Sponsor<\/a>, with their fifth annual Premier League Fair Market Value Index of all 20 Premier League clubs’ front-of-shirt and sleeve sponsorship assets.<\/p>\n The outlet claims that as their figures are grounded in commercial market evidence, the index provides brands, rights holders and agencies with an independent assessment of sponsorship value.<\/p>\n The news is not good for Tottenham as the index suggests that their front of shirt sponsorship value has fallen from \u00a349.1million last season to \u00a329.8million – a 40 per cent drop – after yet another 17th-place finish but without the counterbalance of winning the Europa League and the subsequent Champions League qualification. Some sponsors have reportedly signalled their intention to end their sponsorship of the club.<\/p>\n “The 40 per cent decline in Tottenham Hotspur\u2019s front-of-shirt sponsorship value is the cumulative effect of two consecutive 17th-place finishes,” said The Sponsor.<\/p>\n “Last year, losses were mitigated by qualification for European football and the increased exposure that came with it. A second relegation battle, coupled with the loss of exposure for club sponsors in European competitions, has exposed a significant decline in sponsor value as the club enters the final year of its partnership with shirt and sleeve sponsors AIA and Kraken.”<\/p>\n FOLLOW OUR TOTTENHAM FB PAGE! Latest Spurs news, analysis and much more via our dedicated Facebook page<\/a><\/p>\n The report says that as well as the \u00a329.8million fair market value for the front-of-shirt, there is also a new figure of \u00a37.2million for the sleeve and \u00a311.2million for stadium naming rights.<\/p>\n Spurs are yet to find a suitable naming rights partner for their ground seven years on from when it was opened. The club have maintained that the unexpected benefits of using the club’s name in the Tottenham Hotspur Stadium<\/a> have offset some of what would have been earned by a sponsor.<\/p>\n With \u00a311.2million far lower than the annual sums often associated with what former chairman Daniel Levy<\/a> was reportedly asking from stadium sponsors, that search for a new name for their home ground could go on for a while longer.<\/p>\n