{"id":681520,"date":"2026-06-03T08:41:15","date_gmt":"2026-06-03T08:41:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/681520\/"},"modified":"2026-06-03T08:41:15","modified_gmt":"2026-06-03T08:41:15","slug":"nielsen-edison-research-news-talk-is-most-listened-and-most-streamed-radio-format-in-q1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/681520\/","title":{"rendered":"Nielsen\/Edison Research: News\/Talk Is Most Listened And Most Streamed Radio Format In Q1"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/nielsen.png\" alt=\"Nielsen Audio Arbitron\" width=\"200\" height=\"200\" class=\"alignright size-thumbnail wp-image-214207\"  \/>Nielsen and Edison Research published their <a href=\"https:\/\/www.nielsen.com\/insights\/2026\/the-record-q1-us-audio-listening-trends\/\" rel=\"nofollow noopener\" target=\"_blank\">quarterly review<\/a> of US audio listening trends.<\/p>\n<p>For the first quarter of 2026 (January \u2013 March), Nielsen and Edison state that consumers spent 82% of daily ad supported audio time with radio and podcasts, while 16% was spent with streaming music services. Among 18-34 year-olds, radio accounted for 45% of daily ad-supported audio time, where podcasts accounted for 30%. For 35+ the numbers jumped to 68% for radio and down to 16% for podcasts.<\/p>\n<p>Formatically, the study said that News\/Talk continued to maintain to most listening with 10.9% of 18+ listeners up from 10.8% in Q4 2025. AC dropped from 8.4% to 7.1%. Country was steady at a 5.8%. <\/p>\n<p>Among 18-34\u2019s, Classic Hits rose from 5.1 to 5.4%, CHR was at 6.8%, Hot AC gained from 4.9$% to 5.6%, and Alternative was up from 3.8% to 4.2%.<\/p>\n<p>News\/Talk also held the biggest discrepancy in demos as it only accounted for 4.1% of 18-34 year-olds listening, 6.2% of 25-54\u2019s, and 12.1% of 35+ listeners. News\/Talk and Sports were also responsible for the formats most being streamed by listeners with News\/Talk accounting for 18.2% of radio stations streamed by 18+ and Sports following at 9.1%.<\/p>\n","protected":false},"excerpt":{"rendered":"Nielsen and Edison Research published their quarterly review of US audio listening trends. For the first quarter of&hellip;\n","protected":false},"author":2,"featured_media":681521,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,216],"class_list":["post-681520","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/681520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=681520"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/681520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/681521"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=681520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=681520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=681520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}