{"id":687348,"date":"2026-06-06T04:57:14","date_gmt":"2026-06-06T04:57:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/687348\/"},"modified":"2026-06-06T04:57:14","modified_gmt":"2026-06-06T04:57:14","slug":"shedeur-sanders-record-17-7m-nflpa-income-detailed-in-new-report-amid-panini-trading-card-contract","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/687348\/","title":{"rendered":"Shedeur Sanders&#8217; Record $17.7M NFLPA Income Detailed in New Report Amid Panini Trading Card Contract"},"content":{"rendered":"<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Cleveland Browns quarterback Shedeur Sanders&#8217; <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/bleacherreport.com\/articles\/25432285-shedeur-sanders-historic-nfl-licensing-income-revealed-report-broke-tom-bradys-record\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">record-breaking<\/a> group licensing income last season came mostly from trading card sales, Front Office Sports&#8217; <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/frontofficesports.com\/shedeur-sanderss-17-7m-in-licensing-income-was-mostly-from-trading-cards\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Daniel Kaplan<\/a> confirmed Friday.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\"><a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/frontofficesports.com\/shedeur-sanders-record-breaking-17-million-nflpa-group-licensing-income\/?utm_source=TWITTER&amp;utm_medium=Article&amp;utm_campaign=Editorial\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kaplan<\/a> <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/bleacherreport.com\/articles\/25432285-shedeur-sanders-historic-nfl-licensing-income-revealed-report-broke-tom-bradys-record\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">reported<\/a> last week that Sanders had received a record total of $17.7 million from licensing income during his rookie season.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">ESPN&#8217;s <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/x.com\/PatMcAfeeShow\/status\/2061880578102682108?s=20\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Pat McAfee<\/a> later reported that NFLPA executive director JC Tretter said about $15 million of that total came from trading cards.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Kaplan confirmed that a source said &#8220;the bulk&#8221; of Sanders&#8217; income came from cards sold through a contract with Panini.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Panini&#8217;s run as the NFL&#8217;s card maker <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/sports.yahoo.com\/articles\/inside-fanatics-panini-feud-license-222501114.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ended<\/a> in March. If Sanders remains partnered with Panini, his new cards will not feature the Browns logo, Kaplan reported.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Sanders <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/blog.paniniamerica.net\/shedeur-sanders-signs-exclusive-autograph-trading-card-deal-with-panini-america\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">signed<\/a> an exclusive autograph trading card deal with Panini shortly before the 2025 draft.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">The number first reported by Kaplan came from an annual NFLPA report filed with the Department of Labor.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Colorado caoch Deion Sanders said in an interview with Front Office Sports&#8217; <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/www.youtube.com\/watch?v=mJ-9CQIaHcs\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Baker Machado<\/a> this week the number didn&#8217;t include jersey sales. Kaplan reported Friday his sources confirmed the listed number always includes that category.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Tom Brady set the previous record for group licensing income in a single season by taking home $9.5 million in 2022, per Kaplan.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Minnesota Vikings quarterback J.J. McCarthy led all players after the 2024 season with $4 million in group licensing income, Kaplan reported.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Sanders ranked second among all college players during his senior season at Colorado with an NIL valuation of $6.5 million by <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/www.on3.com\/rivals\/shedeur-sanders-107068\/nil\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">On3<\/a>.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">He signed a four-year, $4.65 million <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/www.spotrac.com\/nfl\/player\/_\/id\/97945\/shedeur-sanders\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">contract<\/a> with the Browns after the team selected him in the fifth round of the 2025 draft.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">The Browns started the 2025 season with Joe Flacco under center, then turned to Dillon Gabriel before setting up Sanders to make his regular-season debut in Week 11.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">Sanders went on to start the final seven games of the season for the Browns, leading the team to a 3-4 record while completing 56.6 percent of his passes for 1,400 passing yards, seven touchdowns and 10 interceptions.<\/p>\n<p class=\"MuiTypography-root MuiTypography-bp_small__body__article__medium css-1vqr2el\">He is set for a <a class=\"MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineAlways MuiTypography-root MuiTypography-bp_small__ui__link__medium_strong css-lu48cp\" href=\"https:\/\/bleacherreport.com\/articles\/25432096-new-browns-rumors-who-has-leg-shedeur-sanders-deshaun-watson-qb1-battle\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">QB1 battle<\/a> this offseason against veteran starter Deshaun Watson, who is looking to make his return to the NFL for the first time since 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"Cleveland Browns quarterback Shedeur Sanders&#8217; record-breaking group licensing income last season came mostly from trading card sales, Front&hellip;\n","protected":false},"author":2,"featured_media":687349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[349,99],"class_list":["post-687348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/687348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=687348"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/687348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/687349"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=687348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=687348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=687348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}