{"id":694120,"date":"2026-06-09T19:49:09","date_gmt":"2026-06-09T19:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/694120\/"},"modified":"2026-06-09T19:49:09","modified_gmt":"2026-06-09T19:49:09","slug":"brunello-cucinelli-doc-trailer-inside-the-king-of-cashmeres-rise","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/694120\/","title":{"rendered":"Brunello Cucinelli Doc Trailer: Inside the King of Cashmere’s Rise"},"content":{"rendered":"

\n\t\u201cBrunello: The Gracious Visionary<\/a>,\u201d a documentary on fashion mogul Brunello Cucinelli<\/a> from Oscar winner Giuseppe Tornatore<\/a>, has released an official trailer ahead of its U.S. release. <\/p>\n

\n\tThe film, which combines interviews and archival footage with reenacted stories from Cucinelli\u2019s life, documents the rise of the King of Cashmere. Starting out as the son of a farmer in Umbria, Italy, Cucinelli worked his way up in the fashion and business world to start a billion-dollar luxury clothing brand built on high-quality cashmere sweaters. Now beloved by celebrities and tech CEOs, Brunello Cucinelli has also come to represent something bigger: the philosophy of humanistic capitalism, which Cucinelli has embodied by placing the company\u2019s headquarters in Solomeo, Italy and employing many of the town\u2019s inhabitants. <\/p>\n

\n\t\u201cBlending documentary and fiction,\u00a0\u2018Brunello: The Gracious Visionary\u2019\u00a0retraces the places and key moments of Brunello Cucinelli\u2019s existential journey: from his childhood in the countryside to the village of Solomeo, which he transformed into a symbol of humanistic capitalism,\u201d the film\u2019s official synopsis reads. \u201cTestimonies, archival footage and personal memories reveal a man who, from humble beginnings, built a world-renowned company while staying true to the values of dignity, beauty and social justice. The story concludes with the realization that dreams, when pursued with courage, are the true force guiding one\u2019s destiny.\u201d<\/p>\n

\n\tIn the reenactment portions of the documentary, Cucinelli is portrayed by \u201cLove & Gelato\u201d breakout Saul Nanni, who is also joined by Francesco Cannevale, Francesco Ferroni, Emma Fatone and\u00a0Beatrice Carlani. Cucinelli produced the doc alongside Massimiliano Di Lodovico, and Blue Fox Entertainment will release the film in the U.S. and Canada on July 24. <\/p>\n

\n\tEarlier this year, Variety took a trip to Solomeo<\/a> to meet with Cucinelli and visit his headquarters, where employees are treated like family and overtime is forbidden. Much of his outlook on work came from his father\u2019s experience working in factories after moving their family to Perugia. <\/p>\n

\n\t\u201cHe would never complain about his wages or the fact that it was cold in the factory; what he did complain about was that he was being belittled,\u201d Cucinelli said. \u201cThat really killed me \u2026 You see, human beings need dignity even more than they need bread.\u201d<\/p>\n

\n\tWatch the trailer below.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cBrunello: The Gracious Visionary,\u201d a documentary on fashion mogul Brunello Cucinelli from Oscar winner Giuseppe Tornatore, has released…\n","protected":false},"author":2,"featured_media":694121,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[300894,300895,88,300896,206],"class_list":["post-694120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-brunello-cucinelli","tag-brunello-the-gracious-visionary","tag-entertainment","tag-giuseppe-tornatore","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/694120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=694120"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/694120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/694121"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=694120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=694120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=694120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}