{"id":704964,"date":"2026-06-15T06:36:21","date_gmt":"2026-06-15T06:36:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/704964\/"},"modified":"2026-06-15T06:36:21","modified_gmt":"2026-06-15T06:36:21","slug":"nothing-phones-are-coming-to-best-buy-and-they-could-shake-up-the-market","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/704964\/","title":{"rendered":"Nothing phones are coming to Best Buy\u2014and they could shake up the market"},"content":{"rendered":"

You might not have heard of Nothing before, but you’re about to see a lot more of it. Best Buy is now carrying Nothing phones<\/a>, earbuds<\/a>, and headphones<\/a> in over 500 U.S. stores and online, giving the mobile startup its largest-ever American retail presence.<\/p>\n

\"Nothing<\/p>\n

\"How-To<\/p>\n

7\/10<\/p>\n

\t\t\t\t\t\tSoC \t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\t\t\t\t\tQualcomm Kryo, 8-core, up to 2.8 GHz<\/p>\n

\t\t\t\t\t\tDisplay \t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\t\t\t\t\tflexible AMOLED<\/p>\n

The initial selection<\/a> includes the Phone (4a) Pro, Phone (3), Ear (3), and Headphone (a). Nothing CEO Carl Pei casts this as a chance to try his company’s design-centric devices “first-hand.” That is, you’re more likely to buy if you can see and hold the hardware yourself.<\/p>\n

The brand already sells its products through its website and channels like Amazon. However, going through the largest electronics store chain in the U.S. exposes it to a considerably wider audience. While most Americans still buy their phones through carriers (about 75 percent<\/a> as of 2023), shops like Best Buy typically swallow up the rest \u2014 and you’re more likely to know Nothing exists if you see it while browsing the aisles<\/p>\n

The move represents a changing of the guard. Pei’s former outfit OnePlus is leaving Best Buy<\/a> as it scales back its international presence. Nothing may become the practical alternative to iPhones, Galaxies, and Pixels for US shoppers simply by having a major retail footprint.<\/p>\n

What and who is Nothing?<\/p>\n

A tech brand focused on design, not just specs<\/p>\n

Carl Pei co-founded OnePlus (an Oppo badge) in December 2013 in a bid to shake up the smartphone space \u2014 the original OnePlus One was a “flagship killer” phone<\/a> that offered high-end performance for $300, or roughly half the price Apple and Samsung were asking for their models.<\/p>\n

The company grew rapidly, but a combination of rising prices, occasional missteps, and market consolidation took away its early thunder. Pei left OnePlus in October 2020 to found Nothing in a bid to “make tech fun” again. It focuses heavily on design and brings a fashion industry-style approach to its products, to the point where pop star Charli XCX is an ambassador.<\/p>\n


\n \"IMG_2448\"<\/p>\n

<\/a><\/p>\n

Related<\/p>\n

\t\t
\n\t\t\tSamsung and Google, wake up\u2014Nothing is making phones fun again
\n\t\t<\/a><\/p>\n

Galaxy and Pixel phones can’t match Nothing’s creativity.<\/p>\n

Nothing’s first release was the Ear (1) earbuds in July 2021, followed by the Phone (1) in July 2022. The company has since expanded to offer a much wider range of devices, including lower-cost phones and audio gear in the (a) series. It also has a budget brand, CMF.<\/p>\n

Critics have argued that Nothing’s emphasis on design comes at the expense of specs, such as camera quality and speed. However, the company has grown rapidly. It grew 150% in 2024 alone, and in September 2025 raised a $200 million funding round that made it worth over $1.3 billion. Nothing U.S. sales jumped 120 percent in 2025.<\/p>\n

That still makes the firm tiny compared to mobile heavyweights. Apple, for instance, has a market cap of $4.3 trillion and made a $29.5 billion profit in just the first quarter of 2026. Even so, it stands out in a phone market where sales are shrinking<\/a> for giants like Samsung and Xiaomi as affordability becomes a major issue. The Best Buy deal potentially keeps that momentum going, especially when Nothing’s devices are usually aimed at cost-conscious buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"You might not have heard of Nothing before, but you’re about to see a lot more of it.…\n","protected":false},"author":2,"featured_media":704965,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":["post-704964","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/704964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=704964"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/704964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/704965"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=704964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=704964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=704964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}