{"id":707867,"date":"2026-06-16T17:43:11","date_gmt":"2026-06-16T17:43:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/707867\/"},"modified":"2026-06-16T17:43:11","modified_gmt":"2026-06-16T17:43:11","slug":"verizon-breaks-industry-mold-about-verizon","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/707867\/","title":{"rendered":"Verizon breaks industry mold | About Verizon"},"content":{"rendered":"

NEW YORK\u2014Verizon (NYSE, Nasdaq: VZ) today announced the next step in its ongoing transformation, replacing complexity and friction with simplicity and true customer choice. The company is putting its customers first\u2014existing and new\u2014by redefining loyalty and eliminating activation and upgrade fees. As part of the customer-centered reboot, Verizon is also launching \u201cVerizon Simplicity,\u201d the industry\u2019s most simple and cost-effective plan. With Simplicity, there are no network tiers; everyone gets Verizon\u2019s best 5G network. Also available starting today, the company launched Verizon One, a streamlined plan that combines Mobility and Home on one bill with taxes and fees included.<\/p>\n

\u201cWe\u2019re fundamentally reshaping Verizon inside and out to put the customer at the center of everything we do. We\u2019re listening, designing for them, and moving faster than we ever have before,\u201d said Dan Schulman, Verizon CEO. \u201cFor too long, this industry has burdened people with complex plans, forced upgrades they don\u2019t need, and so-called \u2018rewards\u2019 with tons of caveats. We are working to ensure everything that we do is simple, clear and delightful.\u201d<\/p>\n

Today\u2019s announcement is part of Verizon\u2019s multi-year transformation, redefining its relationship with customers now and for the long-term.<\/p>\n

\u201cWith today\u2019s news, we\u2019re doubling down on what customers actually want: simpler experiences, less friction and more rewards for being a customer. We\u2019re putting meaningful value back in their pockets, and making it feel easy and intuitive,\u201d said Alfonso Villanueva, Interim CEO, Verizon Consumer Group and Verizon Chief Transformation Officer.<\/p>\n

Verizon Loyalty: The only loyalty program for ALL customers on any plan.<\/p>\n

The end of Device Upgrade and Activation fees. The beginning of Verizon Dollars & Verizon Shine. Rollout starts today.<\/p>\n


Goodbye activation and upgrade fees: In an industry first, all postpaid customers on all phone and connected device plans can opt-in to Verizon\u2019s Loyalty program and say goodbye to activation and upgrade fees\u2014that\u2019s up to $40 in fees per device. Verizon is removing these common industry charges for all postpaid customers. Opt-in in one simple step through the My Verizon app.Hello Verizon Dollars: A first-of-its-kind program that rewards customers with 3% back in Verizon Dollars every single month, just for being a customer. Starting in July, Verizon Dollars can be redeemed for devices, accessories or up to 5x for each Verizon Dollar from top brands including Sephora, Hilton, Marriott, Starbucks and more. \u201cCustomers reward us with their loyalty every month. Verizon Dollars lets us reward them back, on their terms,\u201d said Villanueva. \u201cNot just some customers, on some plans, but for all. Customers earn Dollars every single month just for being with us, and we let them choose how to spend it.\u201dWake up to Verizon Shine! Every Monday, every day, all year-round: The loyalty program that gives customers a reason to look forward to Monday, all year-round. All Verizon customers on any plan can enter weekly for a chance to win once-in-a-lifetime experiences, alongside daily drops including tickets to concerts and sporting events, exclusive merchandise, dining vouchers, gift cards and more.<\/p>\n

Once-in-a-lifetime Verizon Shine sweepstakes will drop every Monday, providing customers with a chance to enter to win a diverse lineup of all-expense paid experiences across music, food, culture and sports:<\/p>\n


June 22: FIFA World Cup 2026\u2122 Final: Trip to New York for a VIP Event with David Beckham & tickets to the Final FIFA World Cup 2026\u2122 matchJune 29: VIP experience at Outside Lands festival, including a meet & greet with artist Sienna SpiroJuly 6: Exclusive New York City food tour with James Beard Award-winning chef Andrew ZimmernJuly 13: Flyaway trip to experience the first-ever NFL game in AustraliaJuly 20: Flyaway & VIP Access to Netflix House DallasJuly 27: VIP experience with surprise musical artist to be revealed on June 23!August 3: Flyaway experience to France for 2026 NFL Paris gameAugust 10: Young Miko tickets and meet & greet at Climate Pledge Arena<\/p>\n

Additional once-in-a-lifetime experiences dropping on Mondays will be coming soon, including:<\/p>\n


A WILD dance tutorial with KATSEYE in Paris, FranceFlyaway experience to NHL Global Series in FinlandAn all-expenses paid holiday weekend in NYC including dance lessons with the Rockettes at Radio City Music HallVerizon pays your wireless bill for a year!\u00a0**<\/a>\u00a0<\/p>\n

And the Verizon Shine fun isn\u2019t just Mondays. Every day of the week, customers can visit the My Verizon app to score daily drops. The first month alone will include:<\/p>\n


Free coffee from StarbucksFree Dunkin\u2019 treatsFree special sandwich from Arby\u2019sExclusive FIFA World Cup 2026 merchandiseFree hour at TopGolfFree gift cards to UltaFree Amazon gift cardsLast-chance tickets to FIFA World Cup 2026 matches dropping on June 22 for customers in host cities<\/p>\n

Enroll in loyalty today via the My Verizon app<\/a> and check out verizon.com\/loyalty<\/a> for more information.<\/p>\n

<\/a><\/p>\n

The Simplicity Plan: A breakthrough offering at $45, with an initial promotional offer of $30 per line for mobile customers that switch to Verizon.<\/p>\n

Every Simplicity customer gets Verizon\u2019s best 5G network\u00a0*<\/a>\u00a0. This includes premium performance with 5G Ultra Wideband, Verizon\u2019s fastest network, making the nation\u2019s most reliable 5G network the standard for every Simplicity customer, with no upcharge. \u201cWith Simplicity, we\u2019re democratizing our network at a thoughtful price point that meets our customers\u2019 needs and drives responsible growth,\u201d says Villanueva. \u201cOne more thing to give customers peace of mind.\u201d<\/p>\n

Simplicity moves beyond tiered network confusion and complicated phone subsidies and provides a simple choice for mobile service. With the best networks for everyone at an affordable price, including unlimited 5G Ultra Wideband data, 10GB of premium mobile hotspot, roaming in Canada and Mexico and satellite texting all standard. And the option to add home internet starting at $35 a month.<\/p>\n

With Simplicity, customers pay only for connectivity, and everything from there is a choice.<\/p>\n

\u201cSimplicity\u201d offers total device freedom, letting customers keep their own phone, buy a new one, or save by getting a certified pre-owned device. Or, customers can upgrade to the latest phone every year with Simplicity Plus or Simplicity Pro.<\/p>\n

There\u2019s also the option to add customized bundles specific to your unique needs\u2014like the \u201cFor Movie and Show Lovers bundle\u201d that has everything you need to watch your favorite movies, series, live sports and more with Disney+, Hulu, ESPN+ (With Ads) and Netflix & HBO Max (With Ads). Or the Travel bundle with Global Calling Plus and 3 Travel Pass Days, allowing customers to build a plan that fits their specific lifestyle rather than paying for things they don\u2019t need. That\u2019s the plan. Simplicity is the new standard.<\/p>\n

<\/a><\/p>\n

To announce these new offerings, Verizon launched a robust 360 marketing campaign featuring members of the original Austin Powers cast, including Mike Myers in his iconic role as antagonist Dr. Evil<\/a>. In addition, a Spanish-language campaign brings back the original cast of Yo soy Betty, la fea to satirize industry complexity<\/a>.<\/p>\n

Also available starting today, the company launched Verizon One, a streamlined plan that combines Mobility and Home designed specifically for customers new to Verizon. Built for affordability and ease, and powered by \u00a0*<\/a>\u00a0Verizon\u2019s best and fastest 5G network and its award-winning 100% fiber network, the plan is the easiest way to connect services. With one truly combined plan for mobile and home, one price and one bill, it\u2019s the most affordable and connected experience for customers.<\/p>\n

With a single, transparent monthly bill for just $70 (taxes and fees included) and managed entirely through the My Verizon app, this unified plan delivers a frictionless experience from setup to payment.<\/p>\n

This is a continuation of a series of transformational steps Verizon has been taking to bring simple, customer-centered offerings to market.<\/p>\n

Simplicity and Verizon One build on the success of myPlan which customers can continue to enjoy, along with the new Verizon Loyalty program. Sign up for The Simplicity<\/a>\u00a0or Verizon One<\/a> plan today and start taking advantage of Verizon Loyalty by opting in through the My Verizon app<\/a>.<\/p>\n

Today\u2019s announcement is anticipated to be accretive to revenue and EBITDA growth and drive continued churn reduction. There is no change to the company\u2019s 2026 financial guidance.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK\u2014Verizon (NYSE, Nasdaq: VZ) today announced the next step in its ongoing transformation, replacing complexity and friction…\n","protected":false},"author":2,"featured_media":707868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28,305536,305535,305534],"class_list":["post-707867","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-verizon-loyalty-program","tag-verizon-one-plan","tag-verizon-simplicity-plan"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/707867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=707867"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/707867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/707868"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=707867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=707867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=707867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}