{"id":708080,"date":"2026-06-16T20:04:12","date_gmt":"2026-06-16T20:04:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/708080\/"},"modified":"2026-06-16T20:04:12","modified_gmt":"2026-06-16T20:04:12","slug":"rivian-laying-off-hundreds-of-workers-amid-r2-launch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/708080\/","title":{"rendered":"Rivian laying off hundreds of workers amid R2 launch"},"content":{"rendered":"<p>Rivian electric vehicles are parked in front of a Rivian service center on April 30, 2026 in Los Angeles, California. <\/p>\n<p>Justin Sullivan | Getty Images<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/quotes\/RIVN\/\" rel=\"nofollow noopener\" target=\"_blank\">Rivian<\/a> said Tuesday it was laying off hundreds of workers, or less than 2% of its workforce, as the electric vehicle maker aims to narrow losses.<\/p>\n<p>The layoffs affect some teams in the service and customer segments, according to a spokesperson. The company had 15,232 employees across North America and Europe at the end of last year.<\/p>\n<p>&#8220;We recently restructured a handful of teams within Rivian as we work to profitably scale our business,&#8221; the company said in a statement. <\/p>\n<p>The layoffs come a week after the automaker officially launched deliveries of its key new vehicle, the <a href=\"https:\/\/www.cnbc.com\/2026\/06\/09\/rivian-r2-suv-tesla-competition.html\" rel=\"nofollow noopener\" target=\"_blank\">R2 SUV<\/a>. The R2 is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader <a href=\"https:\/\/www.cnbc.com\/quotes\/TSLA\/\" rel=\"nofollow noopener\" target=\"_blank\">Tesla<\/a>. The layoffs were first reported by <a href=\"https:\/\/www.wsj.com\/business\/autos\/ev-startup-rivian-lays-off-hundreds-of-workers-40033fc8\" target=\"_blank\" rel=\"nofollow noopener\">The Wall Street Journal<\/a>.<\/p>\n<p>Rivian has said it hopes to achieve profitability with the R2. It has never turned an annual profit. <\/p>\n<p>The EV maker lost $3.6 billion last year, while only delivering 42,247 vehicles, according to company filings. Its automotive segment lost about $6,000 per vehicle it delivered during the first quarter of this year.<\/p>\n<p>Rivian and other EV manufacturers are increasingly facing a more challenging market than they did in recent years amid changing regulations under the Trump administration, including the\u00a0<a href=\"https:\/\/www.cnbc.com\/2025\/09\/29\/electric-vehicles-ev-demand-federal-incentives-tax-credit.html\" rel=\"nofollow noopener\" target=\"_blank\">elimination\u00a0<\/a>of a $7,500 federal incentive for purchasing an EV.<\/p>\n<p>Rivian <a href=\"https:\/\/www.cnbc.com\/2025\/10\/23\/rivian-layoffs.html\" rel=\"nofollow noopener\" target=\"_blank\">laid off more than 600 workers<\/a> in October, or roughly 4.5% of its workforce. Those cuts largely involved restructurings of its marketing, vehicle operations, and sales\/delivery and mobile operations teams.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Rivian electric vehicles are parked in front of a Rivian service center on April 30, 2026 in Los&hellip;\n","protected":false},"author":2,"featured_media":708081,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[10060,448,28,122,1687,1541,44401,10058,6145,21],"class_list":["post-708080","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-autos","tag-breaking-news-business","tag-business","tag-business-news","tag-climate","tag-personnel","tag-rivian-automotive-inc","tag-tesla-inc","tag-transportation","tag-united-states"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/708080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=708080"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/708080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/708081"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=708080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=708080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=708080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}