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A new report from Counterpoint Research shows that while the smartphone market just had its ninth consecutive week of declining sales, Apple and Huawei saw double-digit increases year-over-year. Here are the details.<\/p>\n
Apple and Huawei counter market-wide slump<\/p>\n
In the report<\/a>, Counterpoint says iPhone sales rose 10% year-over-year between May 11 and May 17, 2026, even as the overall smartphone market declined 8%.<\/p>\n The report notes that this marked the 9th consecutive week of contraction, with Huawei as the second exception, reporting a 23% year-over-year increase in sales.<\/p>\n Among the remaining top five vendors, Samsung saw sales fall 1%, followed by Oppo at 10%, Xiaomi at 17%, and Vivo at 19%. Sales across all other brands collectively declined 19%.<\/p>\n Counterpoint said that not even promotional events in China<\/a> and in India managed to rekindle demand, in light of the recent \u201cprice increases, product launch realignments, and aggressive cost-optimization tactics\u201d that OEMs had to make in response to the market-wide memory shortage.<\/p>\n Here\u2019s Tarun Pathak, Research Director at Counterpoint Research:<\/p>\n \u201cIt is now clear that memory prices will remain high for the rest of 2026, and OEMs have adjusted the playbook. To navigate these pressures, they are now implementing a mix of price increases, product launch realignments, and aggressive cost-optimization tactics, including devices \u2018cutting corners on different features\u2019 and more efficient channel management.\u201d<\/p>\n Finally, Counterpoint says that the notable gap between Apple and Huawei, and the rest of the market, is the result of \u201cdifferences in supply chain stability and pricing execution capabilities\u201d becoming \u201cmore pronounced.\u201d<\/p>\n Interestingly, the report comes just as Apple CEO Tim Cook confirmed that price increases are coming<\/a> to the company\u2019s products due to RAM shortage.<\/p>\n One thing Cook didn\u2019t elaborate on, however, was whether this means Apple will readjust prices for current devices, or increase prices as new products are announced.<\/p>\n To see Counterpoint\u2019s full report, follow this link<\/a>.<\/p>\n Worth checking out on Amazon<\/p>\n \t\t FTC: We use income earning auto affiliate links. More.<\/a><\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2026\/06\/counterpoint-w20-2026.jpg\")
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