{"id":717553,"date":"2026-06-21T15:11:10","date_gmt":"2026-06-21T15:11:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/717553\/"},"modified":"2026-06-21T15:11:10","modified_gmt":"2026-06-21T15:11:10","slug":"sony-may-mitigate-hardware-pricing-nightmare-by-simply-selling-fewer-ps5s","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/717553\/","title":{"rendered":"Sony May Mitigate Hardware Pricing Nightmare by Simply Selling Fewer PS5s"},"content":{"rendered":"

\"Sony<\/a> Image: Push Square<\/p>\n

The cost of hardware is through the roof, and this isn\u2019t a problem unique to Sony at all.<\/p>\n

Earlier this year, the Japanese giant announced insane price hikes<\/a> to its console family, which has seemingly slowed hardware sales to a crawl<\/a>. Rival products like the Switch 2, Xbox Series X|S, and even Steam Deck have all been struck by similar issues.<\/p>\n

The reason for the disruption is due to an increase in demand for memory components, led by AI. Some manufacturers have signed lucrative deals with data centres, leaving less readily available parts for consumer products, thus pushing the prices up.<\/p>\n

It\u2019s just another hurdle in a turbulent generation for PlayStation, and it sounds like Sony aims to mitigate the impact by, well, selling fewer PS5s.<\/p>\n

Buried in a massive business document<\/a> published earlier this week, it revealed the following:<\/p>\n

\u201cIn hardware, although Sony expects to be affected by the impact of increased prices and supply shortages of memory semiconductors, it plans to manage the impact on profitability by flexibly adjusting plans for, among other things, unit sales and promotions.\u201d<\/p>\n

So in other words, it expects to sell fewer PS5 consoles moving forwards, and it\u2019s unlikely to offer any hardware promotions \u2013 particularly during Black Friday and Christmas.<\/p>\n

It\u2019s unfortunate because this means that the PS5, which had been selling similarly to the PS4 at a higher price up until this point, is now inevitably going to fall behind. Remember, at this stage in its lifecycle, a PS4 could be purchased for as little as $299 (often with a big game like Marvel\u2019s Spider-Man<\/a> bundled) \u2013 while the cheapest PS5 currently costs $599 on its own.<\/p>\n

One thing that\u2019s particularly interesting to me is that, judging by Sony\u2019s statement, selling fewer units will actually improve its profitability. This is likely because the cost of memory has gone up so much, it\u2019s presumably losing money on each console sold right now \u2013 despite the huge price hikes.<\/p>\n

Sony\u2019s obviously lucky that it has a large install base to sell to already, but this all could potentially be devastating for the PS6. It\u2019s going to be fascinating to see how the format holder navigates all of this disruption when the next-gen arrives.<\/p>\n

[source sec.gov<\/a>]<\/p>\n

\tSee Also<\/p>\n

\"Sammy<\/p>\n

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He\u2019s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.<\/p>\n","protected":false},"excerpt":{"rendered":"Image: Push Square The cost of hardware is through the roof, and this isn\u2019t a problem unique to…\n","protected":false},"author":2,"featured_media":717554,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[2075,1015,1245,1014,74],"class_list":["post-717553","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-hardware","tag-ps5","tag-sales","tag-sony","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/717553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=717553"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/717553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/717554"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=717553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=717553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=717553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}