{"id":719662,"date":"2026-06-22T18:46:14","date_gmt":"2026-06-22T18:46:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/719662\/"},"modified":"2026-06-22T18:46:14","modified_gmt":"2026-06-22T18:46:14","slug":"ai-may-push-wealth-managers-to-focus-on-ultra-rich","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/719662\/","title":{"rendered":"AI May Push Wealth Managers to Focus on Ultra Rich"},"content":{"rendered":"<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">(Bloomberg) &#8212; Wealth managers keen to stay relevant in the age of artificial intelligence may soon find that clients with a mere $1 million in liquid assets are no longer worth spending human hours on.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">\u201cThe mass-affluent client now gets something close to private-banking quality from AI,\u201d said Debasish Patnaik, senior partner McKinsey &amp; Co. That not only \u201cstrips the value from the advisor whose role was standardized advice,\u201d but it also means \u201cthe kind of person hired into wealth management changes fundamentally,\u201d he said in an interview.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The assessment implies that individuals with liquid assets between $100,000 and $1,000,000 \u2014 broadly defined as the mass affluent within the industry \u2014 could soon be handed over to AI. Instead, human wealth managers keen to show they can do better than AI need to focus their talents on the emotional needs of the truly rich, Patnaik\u2019s analysis implies.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The prediction comes as financial professionals everywhere struggle to interpret how AI will <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-06-07\/banks-lay-groundwork-for-mass-workforce-cuts-as-ai-takes-hold\">upend<\/a> their careers. Signals from the industry and those advising it, meanwhile, aren\u2019t always consistent. And in wealth management, there are even signs that AI is creating hiring needs as firms seize on the promise of extra productivity to expand.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/ai-agents-in-action-jason-pereira-s-virtual-x-men-employees\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">AI Agents in Action: Jason Pereira&#8217;s Virtual X-Men Employees<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Citigroup Inc. plans to <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.citigroup.com\/rcs\/citigpa\/storage\/public\/investor-day\/citi-ID26-wealth-presentation-transcript.pdf\">recruit hundreds of humans\u00a0<\/a>for its private banking and wealth management business as it deploys AI. That\u2019s as Chief Executive Officer Jane Fraser has made it an explicit goal for the bank to become a \u201c<a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.citigroup.com\/rcs\/citigpa\/storage\/public\/investor-day\/citi-ID26-ceo-presentation.pdf\">global leader<\/a> in wealth management.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Citi says it wants to add 400 wealth advisors across its US retail bank and another 100 staffers for its private bank. At the same time, the Wall Street bank is developing AI-backed software aimed at helping it produce near-instant reviews of portfolios at scale, down from the several hours such tasks take today.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Bankers will be able to \u201cpress a button\u201d in order to instantly \u201cdraft an email from the chief investment officer and distill what it means for the client,\u201d Joe Bonanno, Citi\u2019s head of wealth intelligence, said in an interview.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Among products being rolled out by Citi are a conversational AI-powered avatar specifically intended to support rich clients on issues such as how to manage their child\u2019s college fund. The upshot overall is that AI will let Citi have more contact with its customers, and \u201cengagement keeps clients happier and stickier,\u201d Bonanno said.\u00a0<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Read More: <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/features\/2026-06-05\/ai-is-upending-traditional-financial-advisor-jobs\">Wealth Advisors Cling to Relevance While Clients Chat Up Claude<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Patnaik says that when it comes to handling ultra-wealthy clients, it helps if a manager has the emotional nous to deal with tense situations such as deciding which family member gets to inherit what, or being there to hold their hand through a market rout.\u00a0<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/newedge-advisors-gives-field-teams-direct-ai-access\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">NewEdge Advisors Gives Teams Direct AI Access Through Anthropic&#8217;s Claude<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The advisor who successfully \u201creads the room\u201d and \u201cmanages family dynamics\u201d will have the best chance of surviving the onslaught of AI, Patnaik said. They need to be willing to \u201csit with a client through a succession or a liquidity event, and help them think clearly. AI does not touch that, so firms will weight hiring heavily toward it.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Professionals in the industry, where senior managers handling ultra-high-net-worth clients can earn millions of dollars a year, are trying to figure out what exactly makes a human advisor irreplaceable by AI. That\u2019s as the list of AI products continues to grow. Anthropic PBC\u2019s Claude, OpenAI\u2019s ChatGPT and Alphabet Inc.\u2019s Gemini already offer tools that allow users to model portfolios, optimize taxation and even explore possible <a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" rel=\"noreferrer nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/how-ai-transforming-family-offices-enhancing-wealth-operations-e-7swef\/\">philanthropic ventures<\/a>.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">Banks are also developing their own platforms. At UBS Group AG, the world\u2019s largest wealth manager, 90% of its advisory teams in the US are already using an internal AI platform to help make them more productive. UBS private bankers and wealth managers now get personalized insights on clients courtesy of the in-house AI tool the firm uses, according to a spokesperson.<\/p>\n<p data-component=\"related-article\" class=\"RelatedArticle\">Related:<a class=\"RelatedArticle-RelatedContent\" href=\"https:\/\/www.wealthmanagement.com\/artificial-intelligence\/texas-ria-builds-ai-operating-system-with-altruist\" target=\"_self\" data-discover=\"true\" rel=\"nofollow noopener\">Texas RIA Builds AI Operating System With Altruist<\/a><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">The Swiss bank is applying AI to improve areas like advisor productivity and operational efficiency, while at the same time prioritizing governance, transparency and trust, the spokesperson said.<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">In fact, AI\u2019s arrival now appears to be creating a need for new kinds of human expertise, such as AI governance. Patnaik says firms will likely increasingly need to rely on \u201cspecialists, behavioral data scientists, personalization architects, and human-in-the-loop oversight professionals.\u201d<\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\">These are \u201centirely new roles\u201d that \u201cdid not exist in wealth management a few years ago,\u201d he said. \u201cThese hybrid profiles, combining domain expertise with technical fluency, are among the fastest growing and hardest to fill anywhere in financial services.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"(Bloomberg) &#8212; Wealth managers keen to stay relevant in the age of artificial intelligence may soon find that&hellip;\n","protected":false},"author":2,"featured_media":719663,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[28,147,530],"class_list":["post-719662","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-business","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/719662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=719662"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/719662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/719663"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=719662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=719662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=719662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}