{"id":72240,"date":"2025-08-10T11:45:10","date_gmt":"2025-08-10T11:45:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/72240\/"},"modified":"2025-08-10T11:45:10","modified_gmt":"2025-08-10T11:45:10","slug":"detroit-red-wings-unveil-hockeytown-logo-at-little-caesars-arena","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/72240\/","title":{"rendered":"Detroit Red Wings unveil Hockeytown logo at Little Caesars Arena"},"content":{"rendered":"

Detroit \u2014 It’s still Hockeytown, when it comes to Red Wings fans.<\/p>\n

And they made that point clear recently, as the team announced the “Hey Hey Hockeytown” design was the clear favorite in a multi-week fan voting process, making it the center-ice logo at Little Caesars Arena for the upcoming season.<\/p>\n

The vote was part of the Wings’ Centennial celebration, honoring the franchise’s history. The Red Wings released a video Friday showing the installation of the logo.<\/p>\n

“The center ice fan vote, launched in partnership with Meijer, was a great way to get fans involved in Red Wings Centennial right from the start,” said Asia Gholston, senior vice president of brand marketing for Ilitch Sports + Entertainment, in a statement. “Through an incredible response to this vote, fans have made it clear they’re fired up for what’s to come in celebrating 100 years of Hockeytown, which is only possible due to their unwavering support for the Winged Wheel.”<\/p>\n

The design of the \u201cHey Hey Hockeytown\u201d center ice logo pays homage to a century of hockey tradition in Detroit, while also representing the team’s present and future.<\/p>\n

The logo merges a redrawn version of the 1934 Winged Wheel with a modernized \u201c100\u201d design. The ‘1’ and ‘0’ also echo the curves of the original markm rendered in the club\u2019s red and vintage white color scheme. Combined with the classic Hockeytown wordmark, introduced in 1996, the special logo creatively honors the city and culture of one of the NHL’s most iconic franchises.<\/p>\n

“We saw over 20,000 votes in the first 72 hours alone after opening the poll to fans,” Gholston said. “That response is proof of how passionate and engaged they are, and know this is a meaningful step in their eyes towards honoring our legacy.”<\/p>\n

tkulfan@detroitnews.com<\/p>\n

@tkulfan<\/p>\n

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