{"id":722713,"date":"2026-06-24T06:45:11","date_gmt":"2026-06-24T06:45:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/722713\/"},"modified":"2026-06-24T06:45:11","modified_gmt":"2026-06-24T06:45:11","slug":"world-cup-2026-gianni-infantino-says-hydration-breaks-bring-no-extra-revenue-for-fifa","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/722713\/","title":{"rendered":"World Cup 2026: Gianni Infantino says hydration breaks bring no extra revenue for Fifa&#8217;"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Managers and coaching staff are allowed to discuss tactics with their players while the breaks are taking place.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Infantino said: &#8220;The main reason [for the breaks] is the heat, but we also have to understand that in a competition like the World Cup, played over 39 days, with teams potentially playing eight matches in those 39 days, having a moment to rest is extremely important.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;What matters even more to us is ensuring that all teams, in every match, are playing under the same conditions.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;And it&#8217;s very difficult to accept that a coach might have the opportunity to influence a match by making adjustments simply because it is hotter, while in another match, where the temperature is slightly lower, the same coach does not have the same opportunity.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;We want to ensure equal conditions for everyone and that&#8217;s why these breaks are implemented in every match.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Experts have told BBC Sport an average 30-second World Cup advertising slot on Fox Sports costs between $200,000 (\u00a3152,000) and $300,000 (\u00a3227,000), rising to $750,000 (\u00a3567,000) during USA matches and the final stages.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">That means advertising during hydration breaks is likely to generate more than $250m (\u00a3189m) in the USA alone.<\/p>\n","protected":false},"excerpt":{"rendered":"Managers and coaching staff are allowed to discuss tactics with their players while the breaks are taking place.&hellip;\n","protected":false},"author":2,"featured_media":722714,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[403,99],"class_list":["post-722713","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/722713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=722713"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/722713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/722714"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=722713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=722713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=722713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}